Sony WEGA KE-MV42A1 Operating Instructions Manual page 28

Color Temperature
Reset
Note
Only "Picture Mode," "Picture," and "Reset" can be adjusted when "Picture Mode" is set to "Dynamic" or "Standard."
28
Cool/Neutral/Warm
Select to give bright colors a red tint (setting is variable from Cool to Warm).
Cancel/OK
Select OK to reset the picture to the factory preset levels.