Honda EU10i Owner's Manual page 24

3. Move the choke lever to the CLOSED position.
Do not use the choke when the engine is warm or the air
temperature is high.
CHOKE LEVER
4. Pull the starter grip lightly until you feel resistance, then pull the
starter grip briskly toward in the direction of the arrow as shown
below.
The starter grip can be drawn back very quickly before you release
it. This may pull your hand forcefully toward the engine and cause
an injury.
Do not allow the starter grip to snap back. Return it slowly by hand.
22
CLOSED
D D i i r r e e c c t t i i o o n n t t o o p p u u l l l l
STARTER GRIP
CLOSED