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BIONZ™ Imaging Processor –
power unleashed
Enormous amounts of data transformed into
images of sublime beauty in the blink of an eye.
Sony's powerful "BIONZ" image processor does
all this and more.
The result of years of accumulated expertise in
semiconductor R&D, this lightning quick processor
reproduces all the delicate nuances of the original
scene in images remarkably free of distracting
noise, even at high ISO settings. "BIONZ" also
allows for fast, precise auto focus, auto exposure
and white balance adjustments, as well as Sony's
intelligent Dynamic Range Optimiser (DRO), which
optimises exposure and colour reproduction
|based on the shooting environment. Capture
the best moments at sporting events, children's
activities, and other fast-moving situations with
complete ease and clarity.
Sony's advanced semiconductor technology.
Brilliant, lifelike images are now yours for the taking.
Sony Redefines Your Camera
High-performance lenses
that show it all
The silky softness of a baby's cheek or delicate
gleam of sunlight streaming through the trees – all
the wonders of the world revealed through the eye
of the lens.
As a manufacturer of superbly crafted products,
Sony equips its cameras with only the finest lens,
empowering you to record life's precious
moments as you find them. We now offer two
lens lineups that share the same outstanding
performance – Sony's own "G" Lens series which
represents the pinnacle of our design philosophy
and commitment to quality, and a special series
developed jointly with the esteemed German
manufacturer of precision optics, Carl Zeiss.
All these lenses are subjected to stringent quality
control measures and optimised to eliminate
virtually all aberrations. From the bright feathers of
a bird to the most subtle facial expressions, you
can now capture every incredible detail like never
before. Whichever Sony lens you choose, you can
be assured of the highest quality to satisfy nearly
any shooting requirement.
The image sensor,
where quality begins
In the beginning, there was light. And at the heart
of every Cyber-shot digital still camera, it is the
image sensor that collects the light that eventually
becomes your creation.
Since the appearance of the first CCD (Charge
Coupled Device) in 1978, Sony has been
developing its own image sensors, culminating in
the release of the "Exmor" CMOS (Complementary
Metal Oxide Semiconductor) sensor in 2007. This
highly efficient low-voltage sensor produces
images with virtually no vertical striping and vastly
reduced image noise. And it's remarkably fast too,
making possible burst shooting in Sony
SLRs and rapid high-resolution imaging in Sony
HD Handycam
®
camcorders.
"Exmor" reveals details that amaze and rich
tonality that takes your breath away. Incorporating
Sony's
proprietary
on-chip
column
conversion, "Exmor" delivers results with markedly
decreased noise and contributes to rapid image
data processing. Leveraging on the "Exmor"
advantage is the compact "Exmor R" sensor
which
utilises
back-illuminated
to nearly double sensor sensitivity for clearer
low-light recordings such as a romantic candlelit
dinner or a starlight-bathed landscape.
digital
A/D
technology
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