Target Audience - Sony Ericsson Walkman W960i Brochure

207713 WeKnow W960i Cheat sheet.indd 5

Target audience

The W960i is tomorrow's technology
today. This cutting-edge, beautifully
designed phone will captivate the
imagination of those with an eye
for style. Mainly in the 22–55 age
bracket, these affluent consumers
make a hobby of acquiring the latest
devices, no matter the price, to keep
them looking and feeling young.
The other smaller group consists of
15–24 year olds. These young people
have mature, big city attitudes.
They are open to change but also
set the pace for trends. They also
want everything and more from
their phones – and they want it now.
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