Toyota 2011 Matrix Owner's Manual page 462

Vehicle identification
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Vehicle identification number
The vehicle identification number (VIN) is the legal identifier for your
vehicle. This is the primary identification number for your Toyota. It is
used in registering the ownership of your vehicle.
This number is stamped on the
top left of the instrument panel.
This number is also on the Certi-
fication Label on the driver's side
center pillar.
6-1. Specifications
443
6