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illuminating by design.
enlightened by desire.
What makes a car an icon? It might be when, decades after its production has ended,
it remains recognizable at a glance. But more likely, it's when that glance immediately
rekindles a lingering desire. The automobiles that go on to be prized by collectors,
displayed in modern art museums, or simply treasured in the marketplace, all begin
with the spark of a new idea. No matter how artfully it may be sculpted, the enduring
beauty of a Mercedes-Benz will always radiate from far beneath its surface. From its
piercing headlamps, muscular fenders and sweeping roofline, to its classically inspired
grille and analog timepiece, the CLS-Class owes its presence to the unequaled depth
of its engineering. And yet even before the laboratories, wind tunnels, crash-test halls,
icy lakes and harsh deserts took their turns in shaping it, its design was born from an
unending desire to move people — quickly, safely, comfortably, and most of all, deeply.
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