Sony SGP311U1/B Reference

Xperia™ Tablet Z
Product announce date: February 27, 2013
Pre-sale date: April 28, 2013
Product on shelf date: May 24, 2013
MODELS (FAMILY)
(16GB ) SGP311U1/B
1
(32GB ) SGP312U1/B
1
(32GB - White ) SGP312U1/W
1
ALTERNATE NAME(S)
Xperia™ Tablet Z
CONSUMER FACING DESCRIPTION (40 CHARACTERS)-
Xperia™ Tablet Z
SHORT BULLETS / FACT TAG BULLETS (55 CHARACTERS)-
RETAILERS AND SHOULD BE COMPETITIVE GIVEN OTHER MANUFACTURER FACT TAG APPROACH
KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS
FOR THE CONSUMER. (MAX 10 BULLETS)
HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE.
1 World's thinnest 10.1" tablet – 0.27 inches
2 Reality Display- fullest color spectrum on a tablet
3 Water resistant up to 3 feet for up to 30 min
4 Runs Android™ 4.2.2 – Jelly Bean
5 Control the living room with universal remote & TV apps
6 Easy One-Touch connectivity between compatible devices
7 HD cameras with Exmor R
8 Virtual surround-sound technology
9 Up to 10 hours battery life
10 Snapdragon™S4 Pro quad-core 1.5 GHz processor
REFERENCE INFORMATION ONLY. NOT FOR USE IN COMMUNICATION.
FOR INTERNAL USE ONLY!
TARGET INFORMATION:
(TARGET AUDIENCE)
MAJOR COMPETITORS:
(WHAT IS CURRENTLY
IN MARKET?)
COMPETITIVE
FEATURES:
(WHAT ARE THE SONY
SPECIFIC FEATURES)
Created February, 2013
- PRODUCT INFORMATION DOCUMENT
for mobile: 8MP rear, 2MP front
®
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 Product Positioning: Experience the best of Sony in a tablet
 Target Channel: Consumer/Direct/B2B
 Target Market: Tech-savvy and brand conscious. Pre-disposed to
Android, and know precisely what they're looking for. Purchasing
their second or third tablet.
 Target Consumer Application: Premium materials, design
 High-End Android Devices: Samsung Galaxy, Google Nexus, Asus Eee
Pad Transformer, Toshiba Thrive, Lenovo ThinkPad
 From Price Perspective: Apple iPad, Samsung Galaxy, Asus Eee Pad
Transformer

Slim, Lightweight Design

Best Color Reproduction screen of any tablet (100% NTSC)

Home Connectivity (IR Remote, TV SideView, NFC, WiFi Miracast)

Sony Camera Innovation (Cameras with Exmor R for mobile sensors -
FEEDS ONTO FACT TAGS
FEEDS ONTO FACT TAGS FOR SELECT
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