Page 1 Advertising Services Deployment Guide Revision 1.3 24 September 2010 United States of America +1 (888) 590-0882 Europe, Middle East & Asia +34 91 766 57 22 Australia & Pacific +61 2 8669 1140 http://www.amigopod.com Copyright © 2010 amigopod. All rights reserved.
Page 2 Advertising Services Version 1.3 THE PRODUCT FEATURES AND INFORMATION DESCRIBED IN THIS MANUAL ARE SUBJECT TO CHANGE WITHOUT NOTICE. WHILE THE STATEMENTS, DIAGRAMS, CONFIGURATION RECOMMENDATIONS, DEPLOYMENT EXAMPLES, REFERENCE MATERIAL OTHER INFORMATION PROVIDED IN THIS MANUAL ARE BELIEVED TO BE ACCURATE, AMIGOPOD DISCLAIMS WARRANTIES,...
Page 3: Table Of Contents
Advertising Services Version 1.3 Table of Contents Advertising Services Overview ..................6 About this manual .......................7 1.1.1 Document conventions ..................7 1.1.2 Document overview ....................8 Other resources ......................8 Example Deployment of Advertising Services ..............10 ...
Page 4 Advertising Services Version 1.3 Promotions ........................90 4.4.1 Promotion List.....................90 4.4.2 Promotion Editor ....................92 Materials........................105 4.5.1 Materials List ....................105 4.5.2 Material Editor ....................107 Reports........................117 4.6.1 Reports List ......................117 ...
Page 5 Advertising Services Version 1.3 Table of Tables Table 1: Comparison of Advertising Services Editions ............7 Table 2: Example Advertising Groups (defined by ACME)............10 Table 3: Example Retailers and Priority Demographics ............11 Table 4: Example Shoppers ....................11 ...
Page 6: Advertising Services Overview
Advertising Services Version 1.3 Advertising Services Overview The amigopod Advertising Services plugin enables you to deliver marketing promotions and advertisements to the users of your network. Advertisements can be delivered to users at various stages, such as when they:  Register or login using a web-browser, ...
Page 7: About This Manual
Advertising Services Version 1.3 Pages represent various pages, provided by the amigopod system, on which advertising is supported and allowed. These pages include login, registration, receipt and self-service pages, as well as email and SMS receipts. Reports can be used to investigate the demographics of your users, and to review the delivery of your advertisements.
Page 8: Document Overview
Advertising Services Version 1.3 Link, tab and button names are shown in bold, preceded by the appropriate icon: Save Changes Code samples are shown in a fixed-width font: Sample template code or HTML text NOTE Information of note is indicated by NOTE in the margin.
Page 9 Advertising Services Version 1.3 Integration Guides: amigopod provide a number of integration guides to help system administrators with the process of integrating an amigopod with other vendor-specific equipment, including: Aerohive, Aruba, Bluesocket, Cisco, Colubris, D-Link, HP, Trapeze, Trendnet, Xirrus and others. NOTE Please contact your sales representative, or amigopod support staff at support@amigopod.com, for a copy of the relevant integration guide.
Page 10: Example Deployment Of Advertising Services
Advertising Services Version 1.3 Example Deployment of Advertising Services NOTE To better understand some of the capabilities provided by the Advertising Services plugin and how to implement them, we will describe an example deployment scenario. The next section (§3) will provide detailed instructions on how to configure Advertising Services to implement this example scenario.
Page 11: Table 3: Example Retailers And Priority Demographics
Advertising Services Version 1.3 A sample of three retailers using the advertising service (see Table 3 below) shows (i) a fashion retailer who focuses on the under 30 female demographic, (ii) a sporting goods retailer targeting the 20 to 40 age group, and (iii) a hi-fi audio retailer catering mostly to males in the 30 to 49 age group.
Page 12: Advertising Deployment Workflow
Advertising Services Version 1.3 Advertising Deployment Workflow There is a workflow that is commonly used in the deployment of advertising services: Configure guest access – the first step in the process is to configure the system to support guest access. To complete this step, you will need to follow the instructions in the relevant integration guide for you network and in the amigopod Deployment Guide.
Page 13: Configure Guest Access
Advertising Services Version 1.3 Configure guest access To support guest access, you will need to configure your amigopod to communicate with your vendor’s network equipment (e.g. a Network Access Server). Such an integration exercise is highly dependent upon the devices in your network, and as such is beyond the scope of this document.
Page 14: Creating A Gender Field (Radio Buttons)
Advertising Services Version 1.3 Table 5: Example Custom Fields Name Allowed Responses User Resultant User Labels Interface Control gender Female Radio gender Female buttons Male gender Male age_group 0 to 19 Dropdown age_group 0 to 19 20 to 29 age_group 20 to 29 30 to 39 age_group 30 to 39 40 to 49...
Page 15 Advertising Services Version 1.3 Select the Field Type dropdown and choose the String option. Enter the following text into the Description field: Gender of the user. Apply the following settings to the Default View Display Settings section: Select the Content Type dropdown and choose the Sortable text option.
Page 16 Advertising Services Version 1.3 Apply the following settings to the Default Form Display Settings section: Select the User Interface dropdown and choose the Radio buttons option. Enter a Label of: Gender: Enter a Description of: Please select your gender. Leave the CSS Class field empty. Leave the CSS Style field empty.
Page 17 Advertising Services Version 1.3 Apply the following settings to the Form Validation Settings section: Ensure that the Field Required checkbox, Field value must be supplied, is ticked. Enter an Initial Value of: none Select the Validator dropdown and choose the IsArrayValue option.
Page 18: Creating An Age Group Field (Dropdown)
Advertising Services Version 1.3 And then to save the field: Review your settings and ensure they are as directed. Click the Save Changes button; the custom field will be created and the tab form collapsed. 3.2.2 Creating an age group field (dropdown) This is an example only.
Page 19 Advertising Services Version 1.3 Apply the following settings to the Default View Display Settings section: Select the Content Type dropdown and choose the Sortable text option. Enter a Column Title of: Age Group Leave the Column Width at its default setting of: 100 Leave the CSS Class field empty.
Page 20 Advertising Services Version 1.3 Apply the following settings to the Default Form Display Settings section: Select the User Interface dropdown and choose the Drop-down list option. Enter a Label of: Age Group: Enter a Description of: Please select your age group. Leave the CSS Class field empty.
Page 21 Advertising Services Version 1.3 Leave the Collapse checkbox, Hide when no options are selectable, as not ticked. Apply the following settings to the Form Validation Settings section: Ensure that the Field Required checkbox, Field value must be supplied, is ticked. Enter an Initial Value of: none Select the Validator dropdown and choose the IsArrayValue option.
Page 22: Creating A Personal Interests Field (Checklist)
Advertising Services Version 1.3 And then to save the field: Review your settings and ensure they are as directed. Click the Save Changes button; the custom field will be created and the tab form collapsed. 3.2.3 Creating a personal interests field (checklist) This is an example only.
Page 23 Advertising Services Version 1.3 Apply the following settings to the Default View Display Settings section: Select the Content Type dropdown and choose the Sortable text option. Enter a Column Title of: Interests Leave the Column Width at its default setting of: 100 Leave the CSS Class field empty.
Page 24 Advertising Services Version 1.3 Apply the following settings to the Default Form Display Settings section: Select the User Interface dropdown and choose the Checklist option. Enter a Label of: Interests: Enter a Description of: Please select the things you are interested Leave the CSS Class field empty.
Page 25 Advertising Services Version 1.3 music|Music reading|Reading technology|Technology Select the Sort field and choose the No sorting option. Leave the Collapse checkbox, Hide when no options are selectable, as not ticked. Select the Layout dropdown and choose the Vertical option. Enter a Vertical Columns of: 2 Apply the following settings to the Form Validation Settings section: Ensure that the Field Required checkbox, Field value must be supplied, is not ticked.
Page 26 Advertising Services Version 1.3 Apply the following settings to the Advanced Properties section: Change the Advanced checkbox, Show advanced properties, to be ticked. Select the Conversion dropdown and choose the NwaImplodeComma option. Leave the Type Error field empty. Select the Value Format dropdown and choose the None option. Select the Display Format dropdown and choose the NwaExplodeComma option.
Page 27: Adding The Custom Fields To Your Registration Form
Advertising Services Version 1.3 Leave the Force Value checkbox, Always use initial value on form submit, as not ticked. Leave the Enable If field empty. Leave the Disable If field empty. And then to save the field: Review your settings and ensure they are as directed. Click the Save Changes button;...
Page 28: Double Check Your Intelligent Delivery Labels
Advertising Services Version 1.3 To view the new custom fields in the form, click the Preview Form tab link. 3.2.5 Double check your intelligent delivery labels Intelligent delivery features are only available in the full edition of Advertising IMPORTANT Services. Ignore these instructions if you are using the lite edition. Now that a number of custom fields have been created, the system will be able to use their options as labels for the intelligent delivery of advertising.
Page 29: General Advertising Configuration
Advertising Services Version 1.3 You may also wish to refer to the amigopod Deployment Guide (§1.2). General advertising configuration Now that you are able to gather the desired information from guests, it is time to prepare the general structure of your advertising: ...
Page 30: Create The Gold Package Promotion
Advertising Services Version 1.3 NOTE You should see that the labels listed correspond to the resultant user labels made available earlier by the guest manager custom fields (§3.2, Table 5). Table 6: Retailer Advertising Material Labels Retailer Advertising Material Labels Catwalk Fashion Catwalk Fashion gender Female...
Page 31 Advertising Services Version 1.3 Apply the following settings to the General Properties section: Enter the Name for the promotion: Gold Package Promotion Ensure that the Enabled field checkbox, Use this promotion, is ticked. Leave the Start Date field empty. Leave the End Date field empty. Enter the following text into the Description field: This is the Gold Package promotion.
Page 32: Create The Platinum Package Promotion
Advertising Services Version 1.3 Apply the following settings to the Labelled Content section: Select the Content Type dropdown and choose: Materials only Select the Inclusion Mode dropdown and choose: At least one of the ‘inclusive labels’ must match Enter the following text into the Inclusive Labels field: Catwalk Fashion, Gold Wire Audio Select the Exclusion Mode dropdown and choose: At least one of the ‘exclusive labels’...
Page 33 Advertising Services Version 1.3 As this promotion is very similar to that of the Gold Package Promotion, we will simply modify a copy of that promotion. To create the platinum package promotion from a copy of the gold package promotion: Navigate to the promotions list (Advertising Services »...
Page 34: Create The Top-Level Promotion
Advertising Services Version 1.3 Apply the following changes to the Labelled Content section: Enter the following text into the Inclusive Labels field: Guerrilla Sport And finally: Review your settings and ensure they are as directed. Click the Create button; the promotion will be created and you will be directed back to the promotions list.
Page 35 Advertising Services Version 1.3 Click the Create new advertising promotion located above the promotions list; the promotion editor will be shown. Apply the following settings to the General Properties section: Enter the Name for the promotion: Top-Level Promotion Ensure that the Enabled field checkbox, Use this promotion, is ticked.
Page 36 Advertising Services Version 1.3 Select the Content column dropdown and choose the Platinum Package Promotion option. Enter the following text into the Weighting column field: 2.0 Click on the row at either end or between the dropdown and text fields; an action row will be shown containing a list of action links that you may click.
Page 37 Advertising Services Version 1.3 Select the Requirement Level column dropdown and choose the 50% (Often) option. Use the age_group demographic information for intelligent delivery: In the Requirement Levels list, click on a row at either end or between the dropdowns; an action row will be shown containing a list of action links that you may click.
Page 38: Create The Default Campaign
Advertising Services Version 1.3 Verify that the Platinum Package Promotion is included. Verify that the Gold Package Promotion is included. 3.3.5 Create the Default Campaign In this step we will create a default campaign that will provide the advertisements from our top-level promotion (and therefore, from our gold and platinum package promotions).
Page 39 Advertising Services Version 1.3 Ensure that the Enabled field checkbox, Use this campaign, is ticked. Leave the Start Date field empty. Leave the End Date field empty. Enter a low Rank for the campaign: 20 Leave the Weight at its default value: 1.0 Enter the following text into the Description field: This is the default campaign.
Page 40: Enable The Built-In Spaces
Advertising Services Version 1.3 Click the Create button; the campaign will be created and you will be directed back to the campaigns list. 3.3.6 Enable the Built-in Spaces By default, the Advertising Services plugin will install a number of built-in advertising spaces.
Page 41: Uploading And Defining Advertisements
Advertising Services Version 1.3 Click the Enable link; the space will be enabled immediately, without confirmation. Repeat steps 2 & 3 for each of the following built-in advertising spaces: Mobile Page Interstitial (built-in) Mobile Page Top (built-in) Page Interstitial (built-in) Page Right (built-in) Page Top (built-in) SMS Bottom (built-in)
Page 42: Create An Image Advertisement
Advertising Services Version 1.3 NOTE Refer to section 4.5.2 below for further details regarding advertising materials. 3.4.1 Create an image advertisement In this example we will create an image advertisement for our fictional Catwalk Fashion retailer. The advertising material will be labelled with the advertising materials labels that we decided upon earlier (§3.3.1).
Page 43 Advertising Services Version 1.3 Apply the following settings to the General Properties section: Enter the Name for the material: Catwalk Fashion – 20% Off Sale – Image (300x100) Ensure that the Enabled field checkbox, Use this material, is ticked. Leave the Start Date field empty. Leave the End Date field empty.
Page 44: Create A Web Text Advertisement
Advertising Services Version 1.3 Apply the following settings to the Web Content section: Select the Format dropdown and choose the Image advertisement option. Enter a Hyperlink of: http://www.catwalkfashion.com/sales/ Select the Image dropdown and choose the Upload a new image option. In the New Image field, click the Browse button and then choose the image you wish to upload.
Page 45 Advertising Services Version 1.3 advertising materials labels that we decided upon earlier (§3.3.1). These labels will ensure that: The material is included in the appropriate promotion for the Catwalk Fashion retailer, in this case the Gold Promotion (§3.3.2). The material is prioritized for delivery to the priority demographic groups selected by the Catwalk Fashion retailer (§2, Table 3).
Page 46 Advertising Services Version 1.3 Ensure that the Enabled field checkbox, Use this material, is ticked. Leave the Start Date field empty. Leave the End Date field empty. Enter the following text into the Description field: This is an example text advertisement for Catwalk Fashion. Enter the following text into the Labels field: Catwalk Fashion, gender Female,...
Page 47: Create A Youtube Video Advertisement
Advertising Services Version 1.3 Verify that the Preview field shows the desired advertisement. And finally: Review your settings and ensure they are as directed. Click the Create button; the material will be created and you will be directed back to the materials list. 3.4.3 Create a YouTube video advertisement In this example we will define a YouTube video advertisement for our fictional...
Page 48 Advertising Services Version 1.3 Apply the following settings to the General Properties section: Enter the Name for the material: Catwalk Fashion – 20% Off Sale – Video (Large) Ensure that the Enabled field checkbox, Use this material, is ticked. Leave the Start Date field empty. Leave the End Date field empty.
Page 49 Advertising Services Version 1.3 Apply the following settings to the Web Content section: Select the Format dropdown and choose the YouTube video advertisement option. Enter a Video ID of: Y7dpJ0oseIA Enter a Width of: 480 Enter a Height of: 385 Verify that the Preview field shows the desired advertisement.
Page 50 Advertising Services Version 1.3  BEST PRACTICE Define both a large screen version and a small screen version of a YouTube video advertisement. Ensure the width of the small screen version is no wider than 300 pixels. To create a small screen version of the YouTube video advertisement: Navigate to the advertising materials list (Advertising Services »...
Page 51: Create A Sms Text Advertisement
Advertising Services Version 1.3 Apply the following settings to the Web Content section: Change the Width to: 300 Change the Height to: 240 And finally: Review your settings and ensure they are as directed. Click the Create button; the material will be created and you will be directed back to the materials list.
Page 52 Advertising Services Version 1.3  BEST PRACTICE Keep SMS messages short to ensure that they will fit within the remainder of an SMS registration receipt. The mobile carrier will typically limit the total length of an SMS to 160 characters (but perhaps as little as 128 with some carriers). NOTE Refer to section 4.5.2 below for further details about advertising materials.
Page 53 Advertising Services Version 1.3 Apply the following settings to the General Properties section: Enter the Name for the material: Catwalk Fashion – 20% Off Sale – SMS Ensure that the Enabled field checkbox, Use this material, is ticked. Leave the Start Date field empty. Leave the End Date field empty.
Page 54: Verify Delivery Of Your Advertisements
Advertising Services Version 1.3 Apply the following settings to the SMS Content section: Enter the following text into the Text field: Catwalk Fashion. 20% off. Sale ends soon! And finally: Review your settings and ensure they are as directed. Click the Create button;...
Page 55: Fine-Tuning Delivery
Advertising Services Version 1.3 campaign includes the correct promotions which in turn include the correct materials. NOTE Refer to the advertising services reference section (§4) for more details regarding configuration. Fine-tuning delivery At this stage in your deployment you have everything necessary for delivering advertisements to the users of your system;...
Page 56: Showing Interstitial Videos Before Login Only
Advertising Services Version 1.3 Change the following settings in the Promotional Material Constraints section: In the Allowed Material checklist, click the Clear selection link; all materials types will not be ticked. In the Allowed Material checklist, click the Text advertisement [web] checkbox, so that it is ticked.
Page 57 Advertising Services Version 1.3 the process can become tedious and frustrating, and can result in dissatisfaction with the service. By limiting the delivery of video advertisements to just one or two key stages of the process, you can significantly improve the user’s experience and their positive perception of the service.
Page 58 Advertising Services Version 1.3 Now you need to override this top-level setting for just the pages that you do want video to be delivered to, which for our example is the login page: In the Child Pages field: Click the Show children link;...
Page 59: Advertising Services Reference
Advertising Services Version 1.3 Advertising Services Reference The amigopod Advertising Services plugin enables you to deliver marketing promotions and advertisements to users of your system. This is achieved through the configuration of a number of key components provided by the Advertising Services plugin: ...
Page 60: Page List
Advertising Services Version 1.3 Which advertising spaces will be used for a page (full edition only) Which advertising campaigns will provide ads for a page (full edition only) Settings can be applied to a group of related pages or overridden for a single specific page.
Page 61: Page Editor
Advertising Services Version 1.3 4.1.1.3 Viewing a page that supports advertising To view the main page of a group of pages: Select the relevant page from the list; an action row will be shown. Click the Launch link; a new browser window or browser tab will be opened showing the desired page.
Page 62 Advertising Services Version 1.3 Guest Self-Registration (Receipt Download) – the child page for a downloaded receipt. Guest Self-Registration (Receipt E-mail) – the child page for an email receipt. Guest Self-Registration (Login Page) – the child page for the guest self-registration's login page. Guest Self-Registration (Login Message) –...
Page 63: Table 7: Options For The Advertising Enabled Field
Advertising Services Version 1.3 When expanded, the list of child pages has two links for each child page. Clicking the first link will take you to the editor for the target page. The second link, Page advertising settings, will take to you the advertising settings for the target page.
Page 64: Table 8: Options For The Allowed Spaces Policy Field
Advertising Services Version 1.3 4.1.2.2 Space Options The Space Options section is only available in the full edition of Advertising IMPORTANT Services. Ignore this section if you are using the lite edition. The Space Options section has a number of fields that allow you to configure which advertising spaces can be shown on a given page.
Page 65 Advertising Services Version 1.3 Option Description Use parent spaces, but This option is only provided for the child pages, also allow advertising not for the page group. in... Selecting this option will show the Allowed Spaces list with which you can specify additional spaces to allow.
Page 66: Table 9: Options For The Denied Spaces Policy Field
Advertising Services Version 1.3 Denied Spaces Policy: Select whether or not to deny advertising in any spaces. NOTE The Denied Spaces Policy is applied after the Allowed Spaces Policy field is processed. The Denied Spaces Policy supports the following options: Table 9: Options for the Denied Spaces Policy field Option Description...
Page 67 Advertising Services Version 1.3 If the list already has spaces in it, clicking on a row will show an action row with a number of commands that can be executed for that row:  Remove – remove the space from the list of explicitly denied advertising spaces ...
Page 68: Table 10: Options For The Allowed Campaign Policy Field
Advertising Services Version 1.3 The Allowed Campaigns Policy supports the following options: Table 10: Options for the Allowed Campaign Policy field Option Description Use default setting This option is only provided for the page group, (Allow advertising from not for child pages. all campaigns) Selecting this option will allow advertising from all (enabled and applicable) advertising campaigns.
Page 69: Table 11: Options For The Denied Campaign Policy Field
Advertising Services Version 1.3 To add an allowed campaign to an empty list, click the Add an allowed campaign link. If the list already has campaigns in it, clicking on a row will show an action row with a number of commands that can be executed for that row: ...
Page 70: Spaces
Advertising Services Version 1.3 NOTE This field is shown or hidden based on the option you select for the Denied Campaigns Policy field. Any advertising campaign listed here will be not be used to show advertisements on the page. This field is often used to specify an exception to an allow all specification.
Page 71: Space List
Advertising Services Version 1.3 space would often allow any type of advertisement but require that it be narrower (e.g. 300 pixels wide). A space is configured to deliver advertisements to a particular location on a page, such as the top, bottom, left or right. There is also a special interstitial location that can briefly replace the main content of the page.
Page 72 Advertising Services Version 1.3 Click the Create button or the Create and Reload button. NOTE Details on how to use the space editor are given in section 4.2.2 below. 4.2.1.3 Edit an advertising space To edit an advertising space: Navigate to the advertising spaces list (Advertising Services » Spaces).
Page 73: Space Editor
Advertising Services Version 1.3 NOTE If you see an Enable link instead of a Disable link, then the advertising space has already been disabled. 4.2.1.6 Enable an advertising space To enable an advertising space: Navigate to the advertising spaces list (Advertising Services » Spaces).
Page 74 Advertising Services Version 1.3 page. Spaces have geometry constraints that control the allowed size of advertisements and material constraints that control the types of advertisements allowed. 4.2.2.1 General Properties The General Properties section allows you to configure a meaningful name for your custom advertising spaces, whether a space is enabled or disabled, the rank, a description, and the preset location of the advertising space on the page.
Page 75: Table 12: Options For The Location Field
Advertising Services Version 1.3 Description: Additional notes to associate with the advertising space. The Description field is provided as a simple place for you to make any notes that may be of relevance for your system. Location: Select where the advertising space is to be placed. NOTE If the advertising space is a built-in space, then the Location cannot be edited.
Page 76 Advertising Services Version 1.3 Option Description Page Interstitial – briefly Select this option to have this advertising space replaces content deliver advertisements, briefly replacing the main content of a web page. SMS Top – above Select this option to have this advertising space content deliver advertisements above the main content of an SMS message.
Page 77: Table 13: Options For The Screen Types Field
Advertising Services Version 1.3 4.2.2.2 Geometry The Geometry section allows you to configure size constraints for your advertising space, such as the screen type this space is designed for, the minimum and maximum width and height of the space (and therefore the minimum and maximum size of the advertisements displayed within), and the maximum number of rows and columns of advertisements to display.
Page 78 Advertising Services Version 1.3 Minimum Width: Specify an optional minimum width (in pixels) for advertising materials shown in this space. If an advertisement has a size (e.g. an image, Flash or YouTube advertisement), the width of that advertisement must be at least as large the minimum width if it is to be shown in this space.
Page 79 Advertising Services Version 1.3 Leave the maximum height field empty if you do not want to have a maximum height constraint.  BEST PRACTICE Because an advertising space also has padding it is considered best practice to set the maximum height constraint to be 20 pixels taller than the tallest image you wish to display in this space.
Page 80 Advertising Services Version 1.3  one column of width 80, or  one column of width 100. 4.2.2.3 Promotional Material Constraints The Promotional Material Constraints section allows you to configure the allowed material types for your advertising space. Allowed Material: Select which material types are allowed in this advertising space.
Page 81: The Nwa_Adspace Smarty Template Tag
Advertising Services Version 1.3 4.2.3 The nwa_adspace Smarty Template tag NOTE Use of the nwa_adspace Smarty Template tag is for advanced users. You need to understand HTML and Smarty Templates to be able to use it correctly. NOTE Refer to the amigopod Deployment Guide for more information about Smarty Templates and HTML.
Page 82: Table 15: Values For The Media Parameter
Advertising Services Version 1.3 Value Description Use Other Location Other – for user defined locations name: The value of the Name field that must be set for an advertising space to be matched by name. You must specify either a location or a name. The nwa_adspace tag will IMPORTANT emit an error if you do not specify at least one of these parameters.
Page 83: Campaigns
Advertising Services Version 1.3 Value Description Specify this value to deliver advertising on a web_receipt receipt page web_self_service Specify this value to deliver advertising on a guest self-service page Specify this value to deliver advertising on a login web_after_login message page (post-login page) sms_receipt Specify this value to deliver advertising on a SMS receipt.
Page 84 Advertising Services Version 1.3 4.3.1.1 Campaigns list entries Each of the items in the campaigns list represents a single advertising campaign. You may create, edit, enable, disable, copy and delete your advertising campaigns. To create an advertising campaign, click the Create new advertising campaign link located above the campaigns list.
Page 85 Advertising Services Version 1.3 Click the Save Changes button or the Save and Reload button. NOTE Details on how to use the campaign editor are given in section 4.3.2 below. 4.3.1.4 Delete an advertising campaign To delete an advertising campaign: Navigate to the advertising campaigns list (Advertising Services »...
Page 86: Campaign Editor
Advertising Services Version 1.3 4.3.1.7 Copy an advertising campaign If you want to create a new campaign that is similar to one that you already have, you can simply make a copy. To copy an advertising campaign: Navigate to the advertising campaigns list (Advertising Services » Campaigns).
Page 87 Advertising Services Version 1.3 Enabled: Enables or disables advertising from this campaign. If an advertising campaign is disabled, it will not provide any advertisements. To enable advertising from this campaign, ensure that this checkbox is ticked. NOTE The advertising page settings also need to allow advertising from each advertising campaign before advertisements will be delivered from a specific campaign on a given page.
Page 88 Advertising Services Version 1.3 Weight: Defines the relative weight assigned to an advertising campaign when multiple campaigns are processed for the delivery of advertisements. If you have multiple advertising campaigns that have been defined to provide advertisements at the same time and stage, then you can modify the weight to ensure that, on average, more advertisements are sourced from campaigns with a higher weight, and that this is done in proportion to the relative weights of each campaign.
Page 89 Advertising Services Version 1.3 To deliver advertisements at a given stage from a given promotion, select the relevant promotion from the associated dropdown. You may also select a material from the dropdown, if only a single material is required, but this type of usage is rare.
Page 90: Promotions
Advertising Services Version 1.3  Click the Save and Reload button to save your advertising campaign and reload the campaign editor. Promotions Most of the rules that determine how and when advertisements are to be delivered are defined in a promotion. These rules are applied to all of the advertising materials that the promotion includes, whether those materials are included directly or indirectly.
Page 91 Advertising Services Version 1.3  Copy – make a copy of an advertising promotion 4.4.1.2 Create an advertising promotion To create an advertising promotion: Navigate to the advertising promotions list (Advertising Services » Promotions). Click the Create new advertising promotion link; the promotion editor will be shown.
Page 92: Promotion Editor
Advertising Services Version 1.3 4.4.1.5 Disable an advertising promotion If you do not want an advertising promotion to provide advertisements, you do not have to delete it, you can simply disable it. To disable an advertising promotion: Navigate to the advertising promotions list (Advertising Services » Promotions).
Page 93 Advertising Services Version 1.3 Promotions have a name and description, can be enabled and disabled, and have a start and end date. Promotions can also be assigned any number of labels. Promotions include materials and/or other promotions using a fixed, rotating, weighted or labelled content selection type.
Page 94: Table 17: Options For The Type Field
Advertising Services Version 1.3 If you want your promotion to continue providing advertisements indefinitely, leave this field blank. Description: Additional notes to associate with the advertising promotion. The Description field is provided as a simple place for you to make any notes that may be of relevance for your system.
Page 95 Advertising Services Version 1.3  BEST PRACTICE When creating a promotion that will provide a large number of advertisements with equal weighting, use a labelled promotion and label your materials accordingly. This is the simplest way to manage a promotion with a large number of advertisements.
Page 96 Advertising Services Version 1.3 To add a new content item (promotion or material) when the Content Items list is empty, click the Add content link, and then choose the desired option from the dropdown. If the list already has content items in it, clicking on a row will show an action row with a number of commands that can be executed for that row: ...
Page 97 Advertising Services Version 1.3 To add a new content item (promotion or material) when the Content Items list is empty, click the Add content link, then choose the desired option from the dropdown and enter the desired weight in the text field. If the list already has content items in it, clicking on a row will show an action row with a number of commands that can be executed for that row: ...
Page 98: Table 18: Options For The Content Types Field
Advertising Services Version 1.3 4.4.2.5 Labelled Content NOTE The Labelled Content section is only visible if the Type is set to: Labelled content. The Labelled Content section allows you to specify labels that are matched to include (and exclude) promotions and/or materials. The selected items will be delivered in equally balanced proportions.
Page 99: Table 20: Options For The Exclusion Mode Field
Advertising Services Version 1.3 Inclusive Labels: For content (promotions and materials) to be included in this promotion, it must match these labels (according to the Inclusion Mode field). The Inclusive Labels field may contain a comma or new line separated list of labels.
Page 100 Advertising Services Version 1.3 If the labels of a promotion or material match the Exclusive Labels field (taking into account the option selected in the Exclusion Mode field), then that content will be excluded. Selected Content: The hierarchy of the content that will be selected using the latest setting for Type and that type's associated settings.
Page 101: Table 21: Options For The Requirement Level Field
Advertising Services Version 1.3 To add a new required label when the Requirement Levels list is empty, click the Add a label link, and then choose the desired label from the Labels column dropdown and the desired requirement level from the Requirement Level column dropdown.
Page 102 Advertising Services Version 1.3 Option Description Select this option to match the associated labels, 75% (Mostly) on average, 75% of the time. That is, for every 4 advertisements delivered, on average, 3 advertisements must match the associated labels. 100% (Always) Select this option to match the associated labels every time an advertisement is delivered.
Page 103: Table 22: Options For The Default Level Field
Advertising Services Version 1.3 With these settings, the balance of advertisements delivered to Sarah and Bradley would be as follows:  50% of Sarah's advertisements would be labelled with gender Female.  25% of Sarah's advertisements would be labelled with age_group 20 to 29.
Page 104 Advertising Services Version 1.3 Option Description Select this option to match the associated labels, 50% (Often) on average, 50% of the time. That is, for every 4 advertisements delivered, on average, 2 advertisements must match the associated labels. 75% (Mostly) Select this option to match the associated labels, on average, 75% of the time.
Page 105: Materials
Advertising Services Version 1.3 Materials Advertising materials are the individual advertisements that are delivered to users of your system. You can deliver advertisements through a number of different media:  A web browser,  E-mail, and  SMS. 4.5.1 Materials List The materials list (Advertising Services »...
Page 106 Advertising Services Version 1.3 Edit the settings as necessary. Click the Create button or the Create and Reload button. NOTE Details on how to use the material editor are given in section 4.5.2 below. 4.5.1.3 Edit advertising material To edit advertising material: Navigate to the advertising materials list (Advertising Services »...
Page 107: Material Editor
Advertising Services Version 1.3 4.5.1.6 Enable advertising material To enable advertising material: Navigate to the advertising materials list (Advertising Services » Materials). Select the relevant material from the list; an action row will be shown. Click the Enable link; the material will be enabled without further confirmation.
Page 108 Advertising Services Version 1.3  SMS. Materials can be assigned a name, description, start date, end date and enabled or disabled. The type of an advertising material can be a text, image, Flash, raw HTML, YouTube or SMS text advertisement. Materials can also be assigned any number of labels, which can be used by promotions to create labelled promotions and to provide intelligent delivery of advertisements.
Page 109 Advertising Services Version 1.3 End Date: An optional date after which the material will stop being delivered. To specify an end date, you may either enter a date in the text field, or click the associated button (…) and select a date. You may also specify a time with the date.
Page 110: Table 23: Options For The Type Field
Advertising Services Version 1.3 The advertising material Type supports the following options: Table 23: Options for the Type field Option Description SMS content Select this option if you want to create an advertisement for SMS. Select this option if you want to create an Web browser content advertisement for a web browser (or a HTML capable email client).
Page 111 Advertising Services Version 1.3 Option Description Select this option if you want to deliver a simple Text advertisement text advertisement that has a title, body and footer. Such advertisements are typically only one or two sentences long. The advertisement may also have an associated click-through hyperlink.
Page 112 Advertising Services Version 1.3 Template Code: The HTML code to display. Smarty template functions can be used here. Use the Template Code field to enter raw HTML code. The HTML code is processed through the Smarty Template processor. You may also insert existing content items by selecting the desired item from the Insert content item dropdown, located below the Template Code field.
Page 113 Advertising Services Version 1.3 Leave this field blank if you do not wish to associate a click-through URL with this advertisement. Image: Select an image that has already been added to the Content Manager or choose to upload a new file. The Image field contains a list of image files that have been uploaded to the Content Manager.
Page 114 Advertising Services Version 1.3 If an image that has already been uploaded is selected, the Preview field will show the advertisement. The Preview is updated as you modify the properties of the advertisement. 4.5.2.6 Web Content – Text Properties NOTE The text properties are only shown if the web content Format field has been set to: Text advertisement.
Page 115 Advertising Services Version 1.3 Preview: Displays a preview of the advertisement. The Preview is updated as you modify the properties of the advertisement. 4.5.2.7 Web Content – YouTube Properties NOTE The YouTube properties are only shown if the web content Format field has been set to: YouTube video advertisement.
Page 116 Advertising Services Version 1.3 Preview: Displays a preview of the advertisement. The Preview is updated as you modify the properties of the advertisement. 4.5.2.8 SMS Material NOTE The SMS Content section is only shown if the Type field is set to: SMS content.
Page 117: Reports
Advertising Services Version 1.3 If you are saving changes to a preexisting advertising material:  Click the Save button to save your advertising material and return to the materials list.  Click the Save and Reload button to save your advertising material and reload the material editor.
Page 118: Table 25: Options For The Report Type Field
Advertising Services Version 1.3 The Report Type field supports the following options: Table 25: Options for the Report Type field Option Description Chart Select this option if you want to generate a chart report. Select this option if you want to generate a table Table report.
Page 119: Table 26: Options For The Statistic Field
Advertising Services Version 1.3  Move up – position the row higher in the list; the topmost property will be the leftmost column output to the report. Move down – position the row lower in the list; the  bottommost property will be the rightmost column output to the report.
Page 120 Advertising Services Version 1.3 NOTE If your report contains some properties for which a statistic will be calculated, then the population for each statistic will determined by grouping the underlying values using the raw properties (non-statistical properties). For example, if you were to specify a report with the following properties (and statistics): ...
Page 121: Table 27: Options For The Primary Statistic Field
Advertising Services Version 1.3 The Primary Statistic field supports the following options: Table 27: Options for the Primary Statistic field Option Description (default) Select this option to have the system choose a statistic for you. Select this option to count the number of Count instances of the primary property.
Page 122: Filter Options
Advertising Services Version 1.3 4.6.2.5 Filter Options The Filter Options section allows you refine the data used in the report. Filter: Add and edit a list of filters to refine the data that the report is based on. To add a filter to a report: Click the Add Filter tab link;...
Page 123 Advertising Services Version 1.3 To edit an existing filter: Click the filter; an action row will be shown. Click the Edit link; a filter editor will be shown. Make changes to the filter settings as necessary. Click the Save Changes button. NOTE The updated filter settings will be applied to the chart when you next click the Preview Report button.
Page 124 Advertising Services Version 1.3 NOTE The updated filter settings will be applied to the chart when you next click the Preview Report button. 4.6.2.6 Report Preview When you are satisfied that you have the correct settings, click the Preview Report button.
Page 125: Gathering User Information
Advertising Services Version 1.3 Gathering User Information The amigopod Visitor Management Appliance is able to gather user information when users (guests) register for access to the network. It is able to do this through the registration forms that it provides. Guest Self-Registration forms can be customized to include additional fields, which can be either factory preset fields or custom fields that are created and configured by a system administrator.
Page 126: Table 28: Example Demographics Groups
Advertising Services Version 1.3  Mobile phone number – there are many millions of valid mobile phone numbers that could be provided by a user, therefore a phone number also does not place a person into a group.  Email address – as with phone numbers, there are many millions of possible email addresses that could be provided by a user, so an email address also does not place a person into a group.
Page 127: Custom Fields & Intelligent Delivery Of Advertising
Advertising Services Version 1.3 When you gather demographic information, that is information that can directly place a person into a group, then you are able to use that information to provide personalized advertising. Custom fields & intelligent delivery of advertising User information can only be used for intelligent delivery if the information places the user directly into a group.
Page 128 Advertising Services Version 1.3  The Tertiary dropdown set to: age_group – Age Group By creating charts and tables with different mixes of properties, you can analyze different metrics with reference to various user demographics. NOTE For further details on how to use the reporting features of Advertising Services, refer to section 4.6.

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AMIGOPOD PowerConnect W Clearpass 100 Software Deployment Manual

1 Advertising Services Overview

2 Example Deployment of Advertising Services

3 Advertising Deployment Workflow

4 Advertising Services Reference

5 Gathering User Information

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