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Please take a few moments to answer our questions.
They will help us develop new products for the future.
1
This vacuum cleaner is...
My first vacuum cleaner (please go to question 3)
A replacement vacuum cleaner
An additional vacuum cleaner
2
Which brand of cleaner are you replacing or adding to?
Dyson
Electrolux
Hoover
LG
Miele
Nilfisk
Vax
Wertheim
Volta
Other, please specify
3
Why did you choose to buy a Dyson vacuum cleaner?
(Please rank in order, 1-5. 1 being the most important).
Dyson reputation
Good for pet hair pick-up
No loss of suction
Previous experience of Dyson
HEPA filter/benefit for asthma and allergy sufferers
Features
Price/special offer
Wanted a bagless cleaner
Compact and easy to store
Store staff recommendation
Picks up more dust than others
Latest model/technology
Reliability/quality
Friend/family recommendation
Other
4
Where did you first hear about Dyson?
From friends and family
Saw it on the internet
From TV/a magazine advert
Saw it in a store catalogue
Saw it in a store
Recommended by salesperson
5
Where did you look for additional information?
Visit Brand website
Look at Online reviews and forums
Talked to retail staff
Retail catalogue
Didn't do any additional research
THANK YOU FOR YOUR TIME

QUESTIONNAIRE

6
Do you own other Dyson products?
Handheld
Vacuum cleaner
No
7
What is your average household income?
Less than $45,000
Between $45,000 – $74,999
Between $75,000 – $100,000
Over $100,000
8
Do you have any household pets?
Dog
No
9
Does anyone in your household suffer from any of the following?
Asthma
No
10 To which age group do you belong?
16 – 24
35 – 44
55 – 64
11 Would you recommend a Dyson vacuum cleaner to your family
and friends?
Yes
12 Do you have children?
Pre-school
Aged +17 years
Pregnant
13 Which best describes your house?
(Tick one from each column).
Own house
Rented house
Own apartment/villa
Rented apartment/villa
Share accommodation
Live with parents
Fan
Handstick
Cat
Other
Allergies
25 – 34
45 – 54
65+
No
Aged 5-17 years
Children no longer at home
No children
Up to 2 beds
3-4 beds
More than 4 beds

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