Panasonic KX-VC300 Manual page 4

Why HD Video Conferencing for SMBs and Why Now
Bandwidth and interoperability issues are disappearing: Broadband
access is virtually pervasive, be it wireless or wired, and interoperability has become a market requirement.
The cost curve has been bent: The delivery of HD quality video conferencing solutions to every organization and all
of the individuals within them that need interactive video has attractive return on investment (ROI) and total cost of
ownership (TCO) potential for SMBs.
Benefits of a room HD video conferencing system for SMBs and remote offices
For the purposes of knowledge transfer and information reception and retention, if a picture is worth a thousand words, then
what is the ability to add close-proximity context with collaboration tools for multi-point collaboration in real-time worth? In
business, the answer first and foremost is cost savings, and also improved speed and quality in decision -making as subject
matter experts are now available virtually on-demand regardless of location.
As mentioned, video conferencing is rapidly moving from a luxury to a must have in virtually every size enterprise. Part of this is
being driven by internal considerations as the need for context-rich 360 degree capabilities to interact in real-time with supply
chain, ecosystem partners, remote employees and customers escalates.
This is why in an era of austerity the size and speed of HD video conferencing adoption is impressive. Infonectics Research' s
recent look at the video conferencing market

In 2011 sales of videoconferencing and telepresence equipment are up 34% to $2.99 billion.

Infonetics expects a cumulative $22 billion to be spent by enterprises on videoconferencing and telepresence hardware
and software from 2012 to 2016.

PBX-based systems had the strongest performance for the year, growing 80%, as they offer a cost -effective way to
enjoy multi-modal communication using existing infrastructure.

Dedicated multi-purpose room video systems made up over half the enterprise videoconferencing equipment market in
2011 and will continue to be the biggest revenue-generator among enterprise video solutions.
The last two bullets are key for SMBs and for larger enterprises looking to replace older systems (which on average are now
approaching over five years old) or to install HD video conferencing in remote offices. Despite the buzz around desktop and
mobile video, when it comes to the business of business, room systems remain critical for the following reasons:

Quality — of the visual and voice aspects of a session based on network service assurance of quality of service
(QoS) which means end-to-end high quality sessions.
is illuminating:
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