With the H3d, Hasselblad launches the world's first 48mm
full-frame, dSlR camera system. the H3d has been developed
around a brand new digital camera engine producing increased
lens performance and a new level of image sharpness. By
focusing solely on digital camera architecture, Hasselblad is
able to offer photographers the full benefits of professional
medium-format digital cameras as well as the ease of use of
the best 35mm dSlRs.
the H3d design has also made possible the launch of a com-
pletely new 28mm lens, designed and optimized solely for dig-
ital image capture. image quality is lifted to a level, yet unseen
in digital photography, including digital correction for color
Ultra-Focus and digital aPO Correction
renews lens program
information about the lens and exact capture conditions is fed
to the camera processor for ultra-fine-tuning of the auto-focus
mechanism, taking into account the design specifications of the
lens and the optical specifications of the sensor. in this way the
full HC lens program is enhanced to perform at a new level of
sharpness and resolution.
digital correction for color aberration and distortion is also
added. "digital aPO Correction" (daC), is an aPO-chromatic cor-
rection of the images based on a combination of the various
paramaters concerning each specific lens for each specific shot,
ensuring that each image represents the best that your equip-
ment can produce. We are confident that the image quality you
achieve as a result of the daC functionality will make you – and
your customers – look twice.
Based upon these techniques we are now expanding our lens
program with a specially designed 28mm lens that has been
digital CaMERaS
aberration and distortion. the H3d delivers outstanding digital
performance, taking full advantage of the virtues of medium
format photography. the result is flexibility for the professional
photographer, including the freedom to choose between eye-
level and waist-level viewfinders, digitally aPO corrected lenses,
and on-the-fly classification of images. H3d offers the photog-
rapher the freedom to work with film to allow shooting under
extreme conditions, and Hasselblad's Natural Color Solution
delivers out-of-the-box image quality only achievable in a true
digital camera system. the H3d camera is currently available
with two different sensor models, offering image capture with a
resolution of either 22 or 39 Mpixel.
developed for the H3d. the design has been optimized for the
actual 36x48mm area of the sensor to make it more compact
and work in conjunction with daC as an integral part to per-
fect the images from this extraordinary lens. the achievement
is clear; daC increases the resolution of the image, and with
a perfect pixel definition, the basis for the image rendering is
optimized.
the advantages of the central lens shutters of HC/HCd lenses
adds flexibility by allowing flash to be employed at shutter
speeds up to 1/800s. thanks to the large format, the depth of
field range is considerably shallower making it much easier to
create a perfect interplay between sharpness and blur.
H System cameras and lenses are designed and built for dura-
bility and high quality performance, both for rough location work
and for the demands of a studio photographer, something you
notice the moment you hold the camera.
www.hasselblad.com
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