Nikon J1 Brochure & Specs page 5

...AND IT HAPPENS
TO BE VERY, VERY
SMALL.
4
3
NIKON'S
REVOLUTIONARY
NEW NIKON 1
To meet today's incredible insatiability for digital
imagery, Nikon set out to design a new imaging
system engineered from the ground up. A com-
pletely fresh look at digital imaging was made –
and a goal to create one camera able to satisfy all
needs was set.
Nikon combined the most advanced functions with
superior operability to provide both simple and
universally intuitive design. We balanced unprece-
dented portability with unparalleled image quality.
We looked not only to bring freedom to produce
both high-quality still and moving images, but to
bring an entirely new feel to visual expression with
the combination of music.
Introducing the new advanced interchangeable-lens
digital camera system: Nikon 1. A high-performance,
portable, versatile camera, Nikon 1 delivers stunning
image results.
Nikon Revolutionizes Imaging with Nikon 1.
A Breakthrough in Technology and Design.