Planar DS15 Applications

Flexible Applications, Powerful Results

The DS15 Integrated Marketing Solution delivers a compelling interactive experience in a wide variety of application
environments. Install it virtually anywhere there is an electrical outlet, turn it on, add content via the CD/DVD drive or
network connection and create an interactive retail experience. Customers can locate products, check a price, compare
and contrast features, experience a demonstration, configure or customize options, join a loyalty program, generate
leads, or even make a purchase simply with the touch of a finger.

Standalone Simplicity, Compelling Interactivity

Requiring only a standard three-prong electrical outlet and using its CD-based content loading feature, the DS15
can be easily deployed to support multiple marketing applications in a range of offline environments:
DS15 Integrated Marketing Solution

POINT-OF-PURCHASE:

DS15s can be embedded in a number of physical settings – wall, shelf,
floor stand, or end cap mounts – throughout the store and loaded with
individual point-of-purchase messages to support different products.
Pre-scheduled content delivers compelling rich media to consistently
explain or demonstrate a product's unique features and benefits to targeted
consumer demographics.

POINT-OF-SALE:

Capable of closing the sale even when a product is out of stock, is not on
the floor, or requires customization, the DS15 enables consumers to complete
the sales process without a direct connection to the retailer's POS system.
Customers simply select the merchandise, press the "buy now" button, print
out a bar code receipt and then present it to the store's cashier for payment.
A clerk can then retrieve the item or out of stock and custom orders can
be shipped.
Applications