Location Optimization - Samsung SUR40 User Manual

Preparation
Data and other connections
If your software applications require a network connection to run (for example, to access data
on a shared network drive), you may ensure that there is an available network connection
near the SUR40 device.
If you are doing a custom outlet installation, consider adding other types of connections that
you need now or that you might want in the future in the same location.
NOTE
The Samsung SUR40 also supports a wireless network connection.

Location optimization

After you've chosen where to place SUR40 you can optimize the area around the device to
highlight the unit and enhance the experience. These types of changes can affect whether
people notice the SUR40 and how long they interact with it.
This section describes how to change the general staging, manage people traffic, and arrange
seating to optimize SUR40 location.
General staging
A well-staged setting highlights a SUR40 in its surroundings and attracts people to the unit.
The staging can increase how people perceive the quality and appeal of the device and
increase how many people interact using the Surface experience.
You can change the architecture and general décor around SUR40 to define stage settings.
For example, you can add furnishings or dividers to invite people towards the SUR40 and
clarify how they should approach and orient themselves around the unit.
Easily moveable furniture, such as stools and chairs, can enable people to arrange things to
individual taste and give them a level of privacy. Subtle changes (such as to the lighting or
color) and less tangible changes (such as different levels of complexity in the environment or
different decor styles) can help draw attention to the device.
Publicity is a common reason for people to want to interact with a SUR40 for the first time.
Consider adding descriptive signs to help attract first-time users.
Make sure you also consider the visibility and cleanliness of the SUR40 and what other
attractions or noise might impact whether people are attracted to a SUR40 device.
Visibility
A clearly defined area separates a SUR40 from its surroundings, highlights it as a centerpiece,
and attracts people to come closer and interact with the unit.
But before people can approach a SUR40 they must first know that it exists. You should place
the unit in a location where people who are passing by can see the device and see other
people interacting with the experience. This sight will encourage first-time users to approach
and try interacting with the SUR40. You can also add descriptive signs to help attract people.
Clutter and cleanliness
Clutter around a SUR40 makes people think that the device is not working or that it is simply
a table where they can temporarily place bags or boxes. Make sure that clutter does not
accumulate on, or around, the SUR40.
The cables and cords that are connected to a SUR40 might also appear to be clutter around
the unit if they are visible to people. These cables and cords might be tripping hazards and
might decrease the unit's perceived quality.
Carefully consider how you will connect electricity and other accessories (such as a network
cable) to the device.
Poor cleanliness (such as dust, scrap paper, pen marks, used napkins, or food residue)
also deters potential users. People are less likely to approach or use a SUR40 if it is clearly
dirty. Make sure that someone regularly cleans the display and clears the surrounding area.
Consider also using this cleaning time to check device operation.
Nearby attractions
Other attractions around a SUR40 (such as a TV or arcade game) will likely compete with the
SUR40 for people's attention, especially if the other attractions are loud or moving.
These attractions might prevent people from being attracted to and using the device.
Make sure that the area around a SUR40 is free of competing attractions, or consider moving
obvious competing attractions away from the device.
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