Sony α NEX-7 Brochure & Specs page 13

Discover unrivaled freedom and flexibility
Fast and precise MF Assist
When your creative vision demands
extremely fine-tuned focusing, the MF
Assist function delivers all the precision
of manual focusing at a magnified
view. Simply press the AF/MF button to
select the MF mode. Or choose the DMF
( Direct Manual Focus ) mode and start
by letting the sophisticated AF system
achieve nearly the focusing results you
desire. Then fine-tune the focus with the
focusing ring in either mode. As soon as
you adjust the ring, the MF Assist function
lends a helping hand by enlarging the
portion of the composition on which
focus is being performed, making it a
snap to obtain razor-sharp focus. Choose
from two magnifications — 5.9x or 11.7x
— depending on the subject you are
shooting. The remarkably convenient MF
Assist function is an especially big help
during macro photography or when
shooting at large apertures.
Peaking function for focus Precision Digital Zoom
confirmation
Even when you've maxed out the reach
of a telephoto zoom lens, you can still
Make sure your subject is properly focused
get closer with Precision Digital Zoom.
with the Peaking function. This detects
the most sharply reproduced area of the Delivering up to 10x magnification of the
image and highlights it for confirmation. central area of the frame, this convenient
feature works with any E-mount or A-mount
Both the level of sensitivity and highlight
lens , including fixed-focal length lenses.
color are adjustable. 16
Peaking function on
Finely focused image Precision Digital Zoom at 10x magnification
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MF Assist on
(5.9x magnification)
Auto/manual white balance
Easily control the colors of your photos
and movies with auto or manual white
balance adjustment. Select Auto or one
of nine presets for lifelike colors no matter
what kind of scene you are shooting. Then
manually adjust amber-blue or green-
magenta color tones on a color chart to
further tweak the color. Or switch to the
C.Temp./Filter mode and select a desired
color temperature. All adjustments change
the color of the displayed image in real-
time, making it easy to add a charming
warmth to a candlelit moment, pump up
the violet in a brilliant sunset, or inject a
soothing blue calm to a mountain lake.
Custom settings can also be saved in
memory for later use.
Daylight white balance
1200-zone metering Anti-dust system
Advanced 1200-zone metering delivers Advanced dust resistance helps minimize
precise exposures, deftly handling the photo blemishes. A special static-free
most difficult lighting situations with ease. coating on the image sensor's optical
Employing a sophisticated scene analysis filter helps prevent dust from adhering. The
algorithm and BIONZ image processing, filter is vibrated ultrasonically every time
®
the system evaluates light levels and color the camera is switched off to dislodge any
distribution, then calculates exposure to dust particles that settled on its surface.
suit each image. You can also lock the Ultrasonic vibration can also be activated
exposure by simply pressing the AEL button. manually at any time.
Precise exposure even in difficult lighting
Multi-slot memory card support New lens shading and aberration
compensation
NEX-7's media card slot supports Memory
Stick Duo and Memory Stick Pro HG
TM NEX-7 automatically compensates for
Duo as well as SD, SDHC, SDXC and
TM the shading and aberration char-
Eye-Fi media. acteristics of the particular lens you
mount, ensuring optimal shooting
results. Utilizing embedded data within
the camera on every
provides optimal compensation every
time for peripheral shading, chromatic
aberration and distortion — each of which
can be activated or deactivated through
the menu.
Long-lasting powerful battery A host of playback features
Improved battery performance lets you Enjoy your photos and movies to the max
take up to 430 ( approx. ) still images
17 and with NEX-7's playback features. You can
enjoy longer shooting and playback times enlarge images for closer inspection, view
on a single charge. Sweep Panorama™ images, and listen
to movie sound with the built-in speaker.
Other features include index view for
viewing content by date and various
slideshow styles.
NP-FW50
Bundled software and connectivity
A full software suite — including PMB
( Picture Motion Browser ) and new Image
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Data Converter — simplifies content
management, photo editing and more
on your personal computer.
You can also enjoy watching your photos
and movies on various types of connected
devices, including Sony BRAVIA
Blu-ray Disc™ players, VAIO
and Sony PlayStation ® systems which
Image sensor Dust particles
dislodged by lets you navigate with speed and ease
Optical filter
vibration
via PlayMemories™ software ( for regular
with anti-static
photos, panoramic images and 3D
coating
images ) or Filmy™ software ( for
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AVCHD™ movies ) .
Image Data Converter
E-mount lens, it
BRAVIA HDTV
18
PlayStation ® 3
HDTVs,
®
computers
®
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