Sony α NEX-7 Brochure & Specs page 12

Open the door to unlimited creativity
Add character with Picture Effect
Realize your creative potential with Picture
Effect, a fun and simple way to convert
everyday scenes into exciting works of art.
11 modes with options give you a total of
15 effects for endless artistic possibilities.
Real-time preview is available for most
effects, letting you experiment to satisfy
your creative urges. New modes include
HDR Painting, Rich-tone Monochrome,
Soft Focus, Soft High-key and Miniature, a
unique effect that transforms scenes to
look like photos of miniature models.
Note: Some Picture Effect modes cannot be
applied to movies.
HDR Painting
Soft Focus Miniature
Partial Color (Blue) Partial Color (Green)
High Contrast Monochrome Posterization (Color)
Manage difficult lighting with
Auto HDR
Delight in the remarkable depth and
realism that Auto HDR mode lends
photos. This mode is ideal for capturing
dramatically lit scenes that are difficult
to record conventionally due to great
variances in light and shadow. NEX-7
takes three shots at different exposures —
one each for highlights, mid tones and
shadows — then digitally combines them
into a single high dynamic range ( HDR )
photo with rich shadow and highlight
detail. For enhanced creative control, you
can set the HDR exposure range to cover
six steps, from 1 EV to 6 EV.
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Rich-tone Monochrome Partial Color (Red) Partial Color (Yellow)
Pop Color Soft High-key Toy Camera
Posterization (B/W) Retro Photo
Exposure for shadows
Exposure for mid tones
Exposure for highlights
Final photo with highlights, mid tones and shadows
properly exposed
Sweep Panorama™ mode in 2D or captivating 3D
Simply press the shutter button and into a seamless, high-resolution panoramic
sweep the camera in a smooth arc, either photo ready for large-format printing
horizontally or vertically. NEX-7 takes a or HDTV playback. And now there's 3D
series of shots then stitches them together Sweep Panorama mode, which produces
Hand-held Twilight Anti Motion Blur
Discover how easy it is to produce night It's easy to prevent blurry results when
shots with all the vibrancy of the original shooting in dimly lit settings or at
scene. In Hand-held Twilight mode, NEX-7 telephoto focal lengths. Simply shoot in
fires off six photos at high speed and the Anti Motion Blur mode. After taking
composites them to create one low-noise six shots at high speed, NEX-7 aligns and
photo. Thanks to the excellent performance combines them into a single photo by
of the Exmor™ sensor and BIONZ ® image fully leveraging Sony's image analysis and
processing engine, your night shots will compositing technologies. This mode also
sparkle with markedly reduced noise even improves portraits by eliminating the need
when shooting without a tripod. for a flash.
Creative Style
Thirteen Creative Style modes let you add
distinctive looks and moods to photos
and movies while you shoot. Choose from
Standard, Vivid, Portrait, Landscape, Sunset,
Black & White, Clear, Deep and other
modes depending on the scene. Contrast,
saturation and sharpness can also be
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fine-tuned to get just the right look.
Sunset
dynamic 3D panoramas for playback on
3D-compatible HDTVs.
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D-Range Optimizer ( DRO )
In tricky lighting conditions, DRO produces
natural-looking images with optimal
brightness and tonal gradation. If a backlit
subject's face is dark, for example, DRO
recovers details hidden in the shadows
and delivers a naturally bright image.
DRO can even be used effectively during
continuous shooting and when capturing
moving subjects. You can shoot in Auto
mode or manually select from five levels
of compensation.
With D-Range Without D-Range
Optimizer (Auto) Optimizer
Scene Selection
When you select one of eight Scene
Landscape
Selection modes to match the type of
scene, NEX-7 will automatically adjust
basic shooting parameters like aperture,
shutter speed, white balance and others
to match the scene. The wide range of
settings — Portrait, Sports Action, Macro,
Landscape, Sunset, Night Scene, Night
Portrait and Hand-held Twilight — cover
just about any shooting situation.
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