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Cradlepoint CBA250 Selection Manual page 18

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Beazle must coordinate with each store manager to
ensure his operations don't interfere with the store's
existing IT infrastructure
The day of installation, Beazle or one of his employees
must be at the Wal-mart or K-mart all morning or all
afternoon because the phone companies can't specify a
time when they will be on-site
Installation and setup costs run about $300 per site; then
there are the monthly fees (usually higher since he's
on month-to-month contracts for the 4 months of tax
season)
Each year, the new phone numbers of the sites which
must be communicated throughout his organization
At the end of tax season, the DSL and phone service
at each site must be cancelled and disconnected
SOLUTION
This year, John Beazle got a CradlePoint MBR-1000
Broadband Router for each location. Because the CradlePoint
MBR-1000 uses 3G/broadband cellular to connect to
the Internet, it provides the broadband connectivity his
employee's computers need...without the provisioning or
installation hassles of DSL or cable. "I walk in with everything
I need. With the MBR-1000, in less than an hour, the kiosk
is up and running and ready to go. No waiting. No relying on
anyone but me."
This year, Beazle's Jackson-Hewitt office is also implementing
a new VoIP phone system. This allows the retail sites to
become extensions of his main phone network. Their VoIP
phones plug right into the MBR-1000. This eliminates the
need to pay for new phone lines or individual phone numbers.
More importantly, it gives his customers a better experience.
"Someone calls into the main number and they can get
transferred to the retail site seamlessly. It's much smoother
and delivers better customer service."
Beazle also appreciates the MBR-1000 VoIP optimization
capabilities. The MBR-1000 dynamically prioritizes VoIP
packets to provide the highest call quality possible. "No other
router in the price range has that kind of capability," says
Beazle. "I can't believe the MBR-1000 is so inexpensive. And
reliable, too. We've had zero downtime."
BENEFITS
John Beazle and his Jackson-Hewitt franchises have realized
a number of advantages by using the CradlePoint MBR-1000
Broadband Router:
Save time, money and frustration, while delivering better
service to their customers
Just one 3G broadband provider to deal with instead of 4
different phone companies
"I can't believe the MBR-1000 is so
inexpensive. And reliable, too.
We've had zero downtime."
No reliance on third parties so retail kiosks can set up
whenever it's convenient
Store managers no longer have to worry about the
impact of foreign DSL lines and phone lines
Zero installation or setup costs
VoIP phones at each retail site become extensions of
the main phone system, enhancing customer service,
eliminating the need to learn new phone numbers and
reducing costs
At the end of tax season, the MBR-1000 and 3G cellular
broadband service will enable Beazle and his employees
to work remotely, providing greater flexibility and quality of
life
One more thing John likes about the MBR-1000. "It's
really user friendly. It's so easy to setup, my 12-year old
granddaughter could do it. I'm sharing my experiences
with other Jackson-Hewitt franchises. They face the same
challenges as I do and they're really excited."

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