Sharp MX-3610N Sales Manual page 6

M X - 3 6 1 0 N / M
M X - 3 6 1 0 N / M
The graph below shows the growth of 2 segments, one is 20-24 cpm low-end category and the other is 25-36 cpm
main category. The MX-2610N, MX-3110N and MX-3610N fit to 25-36 cpm category.
Until 2007, the majority of colour category was 25-36 cpm, but since 2008, the low-end category around 20-22 cpm
has risen and the sales have dramatically increased.
In 2010, it is 134.0% vs. LY in 20-24 cpm category. On the other hand, it is 107.5% vs. LY in 25-36 cpm category.
And market size of these 2 categories will be 55.1% from 25-36 cpm category .
So, from a market growth point of view, the low-end category is quite attractive, but still main category of A3 colour
MFP is the category which the new models are targeted at.
400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0
X - 3 1 1 0 N / M X - 2 6
X - 3 1 1 0 N / M X - 2 6
European A3 Colour MFP by category
2005 2006
1 0 N S a l e s G u i d e
1 0 N S a l e s G u i d e
2007 2008 2009
Source: Infosource
25-36cpm
20-24cpm
2010Proj
6