Canon PowerShot 5D550 Digital Elph User Manual page 281

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Converting RAW Images
You can change the coloration of the image to your preferred settings when
you convert a RAW image. You can also select preset color schemes, such as
Positive Film. Furthermore, you 'can add your own color schemes (My Color) to
apply to other RAW images when they are being converted. See the PDF
manual for ZoomBrowser EX for more information (p. 2).