Lincoln 2014 MKZ Owner's Manual page 212

GVW (Gross Vehicle Weight) - is the
Vehicle Curb Weight, plus cargo, plus
passengers.
GVWR (Gross Vehicle Weight Rating)
- is the maximum allowable weight of
the fully loaded vehicle (including all
options, equipment, passengers and
cargo). It is shown on the Safety
Compliance Certification Label. The
Example only:
MKZ (CC9) , enUSA
Load Carrying
E142523
E142524
209
label shall be affixed to either the door
hinge pillar, door-latch post, or the
door edge that meets the door-latch
post, next to the driver's seating
position. The Gross Vehicle Weight
must never exceed the Gross Vehicle
Weight Rating.