Sony F35 Brochure & Specs page 2

ADVANCING THE ART OF
DIGITAL IMAGING
CineAlta – a name that proudly symbolizes the bond between
cinematography and high-resolution digital imaging, distinguishes
Sony's family of 24P acquisition products and systems.
The emergence of Sony's CineAlta™ products marked the beginning
of a new era in movie, commercial and television production
applications. Since their introduction, CineAlta products – beginning
with the groundbreaking HDW-F900, Sony's first 24P-capable HDCAM™
camcorder, and the HDC-F950 full-bandwidth 4:4:4 (RGB) portable
camera – have been globally accepted as a viable creative
alternative to 24-frame film origination.
Working closely with the creative community over time, Sony has
created CineAlta acquisition systems designed specifically to meet
the Cinematographer's needs. This collaboration has lead to array of
highly sophisticated digital acquisition systems that offer
comprehensive feature sets and workflows specifically designed
to maximize on-set efficiencies, flexibility and creative freedom.
Consequently, the name CineAlta has come to define the industry
standards for quality and flexibility in 24-frame digital
cinematography.
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