FujiFilm FinePix S5700 Owner's Manual page 167

White Balance
Whatever the kind of the light, the human eye adapts to it so that a white object still looks white. On the other hand, devices
such as digital cameras see a white subject as white by first adjusting the color balance to suit the color of the ambient light
around the subject. This adjustment is called matching the white balance.
Exif Print Format is a newly revised digital camera file format that contains a variety of shooting information for optimal printing.
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