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Confidential
Confidential
Projector : D300 (Electra)
• Sales Guide
2008.Apr
Visual Display Division
Confidential
Confidential
1/18

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Summary of Contents for Samsung D300 (Electra)

  • Page 1 Confidential Confidential Projector : D300 (Electra) • Sales Guide 2008.Apr Visual Display Division Confidential Confidential 1/18...
  • Page 2: Table Of Contents

    Contents Contents 1. Product Concept 2. Target Customer & Key Needs 3. Product positioning 4. Market Outlook 5. Comparison 6. Sales Points 7. Q&A 8. Summarized General Spec. Confidential Confidential 2/18...
  • Page 3: Product Concept

    1. Product Concept 1. Product Concept • D300 is the best solution for those who are looking for the Business projector to do presentation and business purpose. ※ Mainly focused on brightness & lowest noise among Business Projector Designed to aim at the practical user D300 is a business projector which fits for D300 is a business projector which fits for business presentation and also for office...
  • Page 4: Target Customer & Key Needs

    2. Target Customer & Key Needs 2. Target Customer & Key Needs Target Customer • Small & Middle Business owner • Value for money Target Target Customer Customer • Office Solution company • Presentation Purpose in ambient light Monitor mode (3,000 ANSI) Unique Design with new dolphin concept Powerful functions for presentation mode...
  • Page 5: Product Positioning

    D300 is a business projector which can work with any purposes - Best performance in Contrast among same grade projector - Best of best in Audible Noise and Contrast Ratio High Contrast Samsung Competitors’ Comparison Competitors’ Comparison SP-D300B Model Name...
  • Page 6 2. Price Positioning 2. Price Positioning Price Positioning Price +40% +20% BenQ MP771 Hitachi CP-X417 SP-D300 Toshiba TLP-X3000AU -20% -40% Premium Put SP-D300B (Electra) on a competitive position with top brand projector of the market to optimize sales and increase market share. Confidential Confidential 6/18...
  • Page 7: Market Outlook

    4. Market Outlook 4. Market Outlook Forecasts Region-wise Forecasts Region-wise [ Units (U$) Professional 1,696.6K 11.6M Canada 121.5K Consumer ($9.8B) 8.5M Germany 284.8K ($8.1B) 39.4% 6.6M 278.4K 5.5M 8.0M ($7.4B) France 206.3K ($7.1B) EMEA 6.8M Russia 137.5K 35.1% 5.8M 5.0M 3.7M China 542.1K...
  • Page 8: Comparison

    5. Comparison – 5. Comparison – D300 will be No.1 product in the market with its Contrast and Noise control Maker Samsung Epson SANYO BenQ Mitsubishi Model SP-D300 EMP-1710 PLC-XU78 MP770 VT700J LVP-XD470 Design Type LCD 0.63” LCD 0.63” Resolution...
  • Page 9 6. Sales Points Summary 6. Sales Points Summary Sales Point Summary D300 is a data projector which can accommodates any business purposes with 3,000ANSI of brightness D300 Brightness of 3,000 ANSI Brightness of 3,000 ANSI - 3,000 ANSI of monitor mode for ambient light will fit any business presentation purpose Perfect fit for Business purpose Perfect fit for Business purpose...
  • Page 10 1. Sales Points – Business Projector 1. Sales Points – Business Projector Business Projector Business Projector Perfect Solution for Business purpose ▶ Brightness 3,000 ANSI Effective presentation in ambient light • XGA resolution & Monitor Mode (3,000 ANSI) • Lowest Noise in business Projector (28dB) •...
  • Page 11 2. Sales Points – Zero TCO 2. Sales Points – Zero TCO Perfect fit for Business Purpose Perfect fit for Business Purpose Highest contrast ratio & Lowest Noise - Best performance for Business purpose can bring you the best solution for presentation C/R 3000:1 / Noise 28dB C/R 400:1~1000:1...
  • Page 12: Sales Points

    3. Sales Points – More Value to you 3. Sales Points – More Value to you Various connection Various connection Connection availability - D300 include numerous input terminals HDMI, Component, S-Video, Composite, a PC input (D-sub15 pin), Monitor Out, RS-232C (S/W upgrade and Function control) •...
  • Page 13: Q&A

    7. Q & A 7. Q & A Product Concept Q: What is the benefit of the “Dolphin design” and why boasts unique design? A: SP-D300 has a stylish and premium design with Bordeaux soft blue lighting creating a mystical effect. A new dolphin design is a quite differentiated with other traditional boxy design of other Brands.
  • Page 14: Summarized General Spec

    8. Summarized General Spec 8. Summarized General Spec Model SP-D300 (Electra) Width Power Requirement 100~240V Free Voltage : 343.1 General Dimension (WxDxH) 343.1x162.4x347.2mm Native Resolution 1024 x 768 Brightness 3,000 ANSI Lumens Height Depth : 162.4 : 347.2 Contrast 3,000 : 1 (Full on/off) Lamp Type 220W UHP Lamp Life Time...
  • Page 15 Confidential Confidential 15/18...

This manual is also suitable for:

ElectraD300b