Xerox Phaser 7760 Competitive Comparison

Xerox Phaser
vs. Lexmark
Experience counts:
engine, but it takes much more than that to be a great
color printer — like the Phaser 7760
With the Phaser 7760 printer, customers get:
• Better value
• Greater color control and image quality
• Lower Total Cost of Ownership
• Better performance and ease-of-use
• The Xerox Total Satisfaction Guarantee
Better value
The Phaser 7760 printer may have a
higher initial price than its Lexmark
counterpart, but it delivers far more
value due to its outstanding perfor-
mance, superior features and lower
Total Cost of Ownership.
Lower Total Cost
of Ownership
Phaser 7760 printer users save up to
$10,048 more than Lexmark C935
users based on an Average Monthly
Print Volume (AMPV) of 7,000 pages
over 3 years.
see back page for more details
Better language support
Genuine Adobe PostScript 3
® ® ™
provides more accurate color and less
risk of file incompatibility.
Smart driver features
The Phaser 7760 printer driver is
always aware of what's happing at
the printer — in real time — so users
get convenient printer status right
from their desk.
Smart printer features
The Phaser 7760 printer has several
intelligent features that work behind
the scenes to maximize real-world
performance.
Smart support features
(Key IT advantage)
Many helpful features are built into
the Phaser 7760 printer to maximize
printer uptime and reduce IT support
challenges.
7760
®
C935
®
The Lexmark printer has a good
Phaser 7760DN Lexmark C935dn
7760DN (includes hard C935dn + $539 hard
drive): $5,499 drive = $3,738
C935dtn + $539 hard
drive = $4,930
7760GX (includes hard C935hdn (includes hard
drive & PhaserMatch drive): $5,499
software): $6,599
7760DX (includes hard
drive & PhaserMatch
software): $6,899
Spend up to
Save up to
$10,048 more
$10,048
in 36 months
True Adobe PostScript
PostScript 3 3 clone
Smart Trays, Consumable None of
gauges, Job completion these features
notification, Automatic
driver configuration
Smart Duplex, None of
Intelligent Ready, these features
Intelligent front panel
Configuration Limited built-in
SIM, PrintingScout support features
®
onscreen alert
notification,
PhaserSMART
®
online troubleshooting,
Configurable email
alerts, CentreWare
Internet Services,
CentreWare Web
®
Better real-world performance
The Phaser 7760 printer outperforms the Lexmark device in real-world
printing environments, even though they have the same print engine
and similar specifications.
Xerox has used this engine for several years and as a result, developed
an intelligent controller that quickly processes complex documents
— taking full advantage of the engine's speed and resulting in
greater productivity.
Product specifications
Print speed
First-page-out time
Processor
Memory
Real-world performance*
2-page
Real Estate
flyer
Year-end Financial Summary (Unaudited)
Q 1 Q 2 Q 3 Q 4 YTD FY96 FY95 FY94 FY93 FY92
Orders Received:
Europe Supply Chain $ 14,609 $ 11,692 $ 9,462 $ 7,569 $ 6,484 ### $ 4,520 $ 3,774 $ 3,164
International Orders 17,901 13,658 11,310 9,192 8,192 ### 6,072 5,227 Inventory 4,527
Total Orders 32,510 25,350 20,772 16,761 14,676 ### 10,592 9,001 7,691 1-page
$400,000
Stock
Products 27,125 21,380 17,122 13,256 11,880 ### 8,550 7,253 6,210
$300,000
Service 4,394 3,611 3,195 3,154 2,614 ### 2,047 1,812 1,586 Series1
Total Net Revenue 31,519 24,991 20,317 16,410 14,494 ### 10,597 $200,000 9,065 7,796 Series2
Series3
All Orders $100,000
Cost of Products Sold 17,069 13,012 10,021 8,018 7,834 ### 6,438 5,836 5,357
Cost of Services 2,945 2,478 2,102 1,910 1,760 ### 1,479 1,356 1,244
$-
Research and Development 2,302 2,027 1,761 1,436 1,289 ### 966 1 837 2 3 729 4
Selling, General and Admin. 5,635 4,925 4,554 3,642 2,401 ### 1,206 855 Quarters 599
Total Orders 27,951 22,442 18,438 15,006 13,284 ### 9,774 8,384 7,229 Excel file
Credit 3,568 2,549 1,879 1,404 1,210 985 823 681 566
Income 270 29 25 23 20 18 16 14 12
Interest 206 155 121 93 87 74 66 57 50
Taxes 3,632 2,423 1,783 1,334 1,143 929 400,000 773 638 529
200,000
Rebates 1,199 824 606 863 496 449 324 261 199
Net Earnings 2,433 1,599 1,177 471 647 480 450 0 377 329
per share amount:
Net 4.63 3.07 2.33 0.94 1.30 ### 0.93 0.78 0.69
Stock Holders 0.70 0.55 0.45 0.36 0.32 ### 0.24 Q 1 0.24 Q 2 0.24 Q 3
At Year End: Q 4 YTD FY96
Assets $ 24,427 $ 19,567 $ 16,736 $ 13,700 $ 11,973 ### $ 8,707 FY95 $ 7,425 $ FY94 6,358 FY93
FY92
Salary 102,300 98,400 96,200 92,600 89,000 ### 82,308 79,153 76,112
Year End $ 308,104 $ 253,974 $ 211,195 $ 177,214 $ 162,854 ### ###### $ 114,526 $ 102,425
Nelson Corp
Company Confidential
8-page
PowerPoint
set
11 x 17 in.
Magazine
Cover
* Tested using industry standard PageSense performance measuring software
Phaser 7760DN Lexmark C935dn
Up to 35 ppm color / Up to 40 ppm color /
45 ppm black 45 ppm black
As fast as 9 seconds As fast as 9 seconds
color / 6 seconds black color / 5 seconds black
800 MHz 1.25 GHz
512 MB std / 256 MB std /
1 GB max 1 GB max
12 seconds 16 seconds
Faster!
8 seconds 9 seconds
28 seconds 36 seconds
44 seconds 1:42