Sony BRAVIA KD-85X80CK Setup Manual page 43

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SONY'S RIGHTS TO USER'S MATERIAL
If you
send
any communications or materials to Sony by electronic mail or otherwise including any selections,
comments, data, questions, suggestions, or the like ("Materials"), all such Materials are, and will be treated as, non-
confidential and non-proprietary (except as expressly provided for in the applicable privacy policy). Thus, you give
up any claim that use of such Materials violates any of your rights including moral rights, privacy rights, proprietary
or other property rights,
rights
of publicity, rights to credit for material or ideas, or any other right,
including
the right
to approve the way Sony uses such Materials. Any Material may be adapted, broadcast, changed, copied, disclosed,
licensed, performed, posted, published, sold, transmitted, or used by Sony anywhere in the world, in any medium,
forever and without attribution or compensation to you. Furthermore, you hereby assign all right, title, and interest
in, and Sony is free
to
use, without any compensation to you, any ideas, know-how, concepts, techniques, or other
intellectual property rights contained in the Materials, whether or not patentable, for any purpose whatsoever,
including
but not limited to developing, manufacturing, having manufactured, licensing, marketing, and selling
products using such Materials. However, you agree and understand that Sony is not obligated to use any such ideas,
know-how, concepts, or techniques or Materials, and you have no right to compel such use.
USE OF SONY SOFTWARE WITH COPYRIGHTED MATERIALS
The Sony Software may be capable of being used by you to view, store, process and/or use content created by
you and/or third
parties.
Such content may be protected by copyright, other intellectual property laws, and/or
agreements. You agree
to
use the Sony Software only in compliance with all such laws and agreements that apply
to
such
content. You acknowledge and agree that Sony may take appropriate measures to protect content stored,
processed or used by the Sony Software. Such measures include, but are not limited to, refusal to accept your
request to enable backup and restoration of content through certain Sony Software features, and termination of this
EULA in the event of your illegitimate use of the Sony Software.
INTERNET CONNECTIVITY AND THIRD-PARTY SERVICES
You acknowledge and agree that access to certain Sony Software features may require an Internet connection
for which you are solely responsible. Further, you are solely
responsible
for payment of any fees associated with
your Internet connection, including but not limited to Internet service provider or airtime
charges.
Operation of
the Sony Software may be limited or restricted depending on
the
capabilities, bandwidth or technical limitations
of your Internet connection and service. The provision, quality and security of such Internet connectivity are your
responsibility or that of the third party providing such service.
TRANSMITTED MATERIAL
Internet transmissions are never completely private or secure. You understand that any message or information you
send to Sony may be read or intercepted by others, unless there is a special notice that a particular message (for
example, credit card information) is encrypted (sent in
code).
Sending a message to Sony does not
cause
Sony to
have any special responsibility to you.
DIGITAL RIGHTS MANAGEMENT (PlayReady™)
Content owners use Microsoft PlayReady™ content access technology ("PlayReady") to protect their intellectual
property, including copyrighted content. This Sony Product uses PlayReady technology to access PlayReady-
protected Content and/or WMDRM-protected Content ("WMDRM" means Microsoft Windows Media digital rights
management technology). If this Sony Product fails to properly enforce restrictions on the Content usage, Content
owners may require Microsoft Corporation ("Microsoft") to revoke this Sony Product's
'
a bility to consume PlayReady-
protected Content. Revocation should not affect unprotected Content or Content protected by other content access
technologies. Content owners may require you to upgrade PlayReady to access their Content. If you decline an
upgrade, you will not be able to access Content that requires the upgrade.
DIGITAL RIGHTS MANAGEMENT (Widevine DRM)
Content owners use Widevine DRM content access technology to protect their intellectual property, including
copyrighted content. This Sony Product uses Widevine DRM technology to access Widevine ORM-protected Content.
Content owners may require you to upgrade Widevine DRM to access their Content. If you decline an upgrade, you
will not be able to access content that requires the upgrade.
ADVERTISEMENTS, SERVICE COMMUNICATIONS
Inclusion of the Service of a Third Party Provider does not mean that Sony approves of, or endorses, or recommends
that Third Party Provider or its Content. You understand and agree that the Services and/or Content may include
advertisements ("Advertisements"), and that these Advertisements are necessary in order for the Services to be
provided.
If
you use the Sony Entertainment Network service, the SEN and/or PSN Terms of Use/Service and the
SEN and/or PSN Privacy Policy for your country will apply and you will be required to agree to them. You understand
and agree
that
use of that service (and other services available through it) as well as other services than those
provided by Sony Entertainment Network may result in you receiving or being shown recommendations and/
or advertisements, service announcements, administrative messages, news updates and
the
like which Sony is
not
responsible
nor liable for. SONY, PARENT, SUBSIDIARIES, ITS AFFILIATES, AND ITS THIRD PARTY PROVIDERS
DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, AS TO THE ACCURACY,
LEGALITY,
RELIABILITY, OR VALIDITY OF
ANY ADVERTISEMENT, SERVICE COMMUNICATIONS, OR CONTENT, AS WELL AS ANY LIABILITY ARISING UNDER ANY
THEORY
OF LAW FOR THE ADVERTISEMENTS, SERVICE COMMUNICATIONS, AND CONTENT.
4

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