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and managed, for example by Sony Music or Sony
Pictures. The content on offer can easily be suited
to a specific region or operator.
Implementation costs for network operators are
minimal and server communication is based on
existing, well-established standards. Sony Ericsson
offers first or second line support according to the
agreement on hosting a white label service or not.
High level co-operation is available for the design,
look and feel, of content management.
Operator benefits
This service is aimed at providing quality and quan-
tity revenue for network operators. This is truly an
ARPU driver with low costs for operators. The
process involves:
• Downloading a list
• Previewing content
• Choosing content
• Buying content
Note: The availability of this unique application is
limited to specific markets, where relevant infra-
structure and agreements have been set up.
Other technical details
Security - Server communication is protected by
TLS.
Forward lock - Content cannot be exchanged with
other devices by the user, it is limited to use or
delete.
Content customization
Please see K300 and J300 " Content Customiza-
tion" for technical aspects of content customiza-
tion for this product. The versatility of this product
enables content developers to create different
types of content e.g. themes, wallpapers, poly-
phonic ring tones and MMS. Sony Ericsson pro-
vides content developers with tools such as the
Sony Ericsson Themes Creator, MMS Preview
player, DRM Packager and a wide range of Devel-
opers' Guidelines. Please note that the above men-
tioned document only describes the technical
aspects of content customization. Each separate
customization is subject to a commercial discus-
sion with Sony Ericsson Mobile Communications
representatives.
Java™ 2 Micro Edition
Download extra content with Java, for
example, new information- and entertain-
ment-based applications. This gives users
a chance to personalize the functions and
features in their phones, and developers
the opportunity to create new applications.
Gaming
Gaming is already a very popular
feature in mobile phones, and with
Java, users can add new games
and skill levels to further enhance
the entertainment value of Sony Ericsson phones.
3D Games
Java 3D gaming software intro-
duces and supports cutting-edge
3D graphics. Audio developments
such as 40 voices polyphonic
sound and force feedback provide a much richer
experience. With operator support, there is the
possibility for multi player games to play against
friends. The 1.5 inch colour screen adds to a last-
ing gaming experience. Downloading graphic
intensive games, matching up to the size of the
built-in memory, is also possible.
MMS
Reacting to the enormous
popularity of mobile phone
messaging, Sony Ericsson has
incorporated the latest messaging
standard, along with a colour display for an
enhanced imaging experience.
7
White Paper
J300
July 2005
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