Naming Conventions And Use Of “New”; Advertising, Online And Social Media Copy - Bose SoundTrue Manual

Bose
®
NAMING CONVENTIONS AND USE OF "NEW"
Approved Naming Conventions
• Full Product – Bose
• Short Product – SoundTrue
• Web Product – Bose
• Full Family – Bose
• Color names (when necessary to distinguish)
• SoundTrue
• SoundTrue
• SoundTrue
• SoundTrue
Use of "New"
"New" cannot be used with this product, unless referring to "new design" or "new colors."

ADVERTISING, ONLINE AND SOCIAL MEDIA COPY

Headlines
I'm listening to my own personal theme song. #listenforyourself
•
I'm listening to a song nobody's heard yet. But they will. #listenforyourself
•
I'm listening to a song that sounds exactly like I feel. #listenforyourself
•
Listen for yourself.
•
Your music says a lot about you. So do your headphones.
•
Engineered for your ears. Designed for the rest of you.
•
Subhead
Presenting Bose
Copy Blocks
Quick Hit (3 words)
Listen for yourself.
Short without product name (15 words)
Fresh designs to fit your style. Better sound for all your music. Listen for yourself.
Short with product name (19 words)
Bose SoundTrue
®
music. Listen for yourself.
For internal and reseller distribution only – Bose confidential.
SoundTrue around-ear headphones
™
SoundTrue around-ear headphones
® ™
around-ear headphones
™
SoundTrue
® ™
headphones
®
Around-Ear Black
™
Around-Ear White
™
Around-Ear Mint
™
Around-Ear Black/Mint
™
SoundTrue around-ear headphones.
® ™
around-ear headphones. Fresh designs to fit your style. Better sound for all your
™
around-ear headphones
2
CC014072_SoundTrue around-ear headphones_
Copy Source_1.30.14