Mazda 2012 2 Brochure & Specs page 2

What do you drive?
Is it inspiring?
What were the people who built your car thinking?
Are they just another behemoth car maker following the rules?
Or do they break them?
Do they push the boundaries of tradition and habit
to achieve the unachieved?
Are they insightful craftsmen,
obsessing over the details with a crazed passion?
Building less – building better –
for a discerning few?
Are you one of the few
who cares about what you drive,
how it drives
and the way it makes you feel?
We're with you.
Because we believe if it's not worth driving,
it's not worth building.
We build Mazdas.
What do you drive?
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How do you shave 100 kg off a car? With a very sharp pencil.
There's a lot to gain by losing a little excess weight. Improved performance, reduced emissions and increased fun. However,
as any Mazda engineer will tell you, dropping 100 kg (220 lbs) can only happen gram by gram. Building a lighter vehicle
without compromising its structural rigidity or crash performance requires a wealth of knowledge and an obsession for
detail. That's why the engineers at Mazda developed the "Gram Strategy," a process that involves meticulously analyzing
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every element of the MAZDA and re-engineering to lighten each part by at least one gram. Plus, Mazda's "Triple H"
construction frame uses a lighter – yet stronger – high-tensile steel. The result: A leaner and meaner MAZDA
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.