Panasonic GP-KH232 Brochure page 2

What is AVCHD?
AVCHD (Advanced Video Codec High Definition) is a high-definition compression system. It is a highly efficient video encoder
and decoder, or "codec", based on MPEG-4 AVC (H.264). This is far superior to MPEG 2 encoding (used in the HDV format).
As fast and simple as using a digital still camera, an AVCHD camcorder records high definition video directly on widely-
available consumer SDHC memory cards.
What is AVCCAM?
AVCCAM is Panasonic Broadcast's professional implementation of AVCHD. We have introduced AVCCAM camcorders with
professional features to meet the increasing demand for affordable, professional HD content. Currently, Panasonic Broadcast
offers the 1-pound, handheld AG-HSC1U camcorder and the AG-HMC70, the first shoulder-mount AVCHD camcorder. In
the fall, Panasonic Broadcast will be selling a new handheld camcorder, the AG-HMC150, with even more professional
features.
AVCHD presents the incredible power of HD images at an affordable price and opens a new world of possibilities for
pro videographers, still photographers, educators, web journalists, law enforcement personnel and many more. Basically,
anyone who is serious about HD image acquisition can benefit from AVCHD's numerous advantages . Panasonic Broadcast's
line of AVCCAM products will continue to grow into a full range of professional products.
What is the Advantage of AVCCAM?
Excellent Quality. Panasonic Broadcast AVCCAM cameras have three ¼" progressive CCD Imagers that ensures high
sensitivity. This results in high color resolution, which enables detailed images with natural hues producing stunning HD
images. Professionals require professional features like XLR Mic/Line inputs and headphone output, and all of our cameras
will have these types of professional features.
Solid State Acquisition. Panasonic Broadcast AVCCAM cameras have no moving parts in the recording process and record
stunning HD images directly onto SDHC memory cards. Not only is this extremely reliable, but it allows for higher capacity
media at a lower cost. The AG-HMC70, for example, can record over 2.6 hours at 13Mbps, the camcorder's highest quality
mode, or up to 6 hours at 6Mbps, the unit's extended recording mode -- all on just one 16GB SDHC memory card. SDHC
cards are widely available at consumer retail locations.
Simple and fast workflow. Because the HD images are recorded on to a solid-state SDHC card, there is no time wasted
digitizing your tape into your non-linear editing system (as you must do with the HDV format). This means that you just copy
the files from your SDHC card to your computer and you can begin editing HD immediately.
Lower Cost. Capitalizing on the success of the consumer AVCHD format, Panasonic is able to bring professional features to
AVCHD at very affordable prices. The fact that you can reuse the SDHC card over and over again substantially reduces the
cost of acquisition versus tape- or disc-based camcorders.
What is the main difference between AVCHD vs. HDV?
AVCHD offers a number of significant benefits over the HDV format.
Better Compression. AVCHD utilizes MPEG-4 AVC (H.264) compression, which is far more efficient than the much older
MPEG 2 (used by HDV) compression. All new compression refinements are occurring at the MPEG-4 AVC (H.264) level. This
means increased image quality moving forward. Development of the older MPEG-2 format has ceased. Compression is the
name of the game in HD. AVCHD uses future-forward compression. HDV does not.
Solid State vs.Tape. AVCHD records directly onto SDHC Memory Cards, HDV records onto Mini-DV tape. AVCCAM cameras