Sony SRW5100/2 Brochure page 2

CineAlta
– Liberating Movie
Makers
CineAlta™ a name that proudly symbolizes the
bond between cinematography and digital
high-definition (HD) imaging. It distinguishes a
family of products and systems from Sony that
offers new levels of creativity in the production,
postproduction, and exchange of motion
pictures. It also brings together the quality
and universality of 24-frame cinematography
with the real-time capabilities, efficiency, and
flexibility of digital high-definition technology.
And it stimulates the convergence of motion
picture film and digital high-definition
production on a global basis.
CineAlta products, delivering cinema-
quality pictures at selectable frame rates,
are simplifying international program
exchange by minimizing the need for
standards conversion. They are also opening
up entirely new possibilities for international
co-production. Movie making has been
liberated by the creative empowerment of the
cinematographer. It is facilitated by real-time
HD image evaluation on-set, instant replay of
full-color high-resolution digital "takes", real-time
image optimization while shooting, a 50-minute
shooting load, and, most importantly, by the
significant cost benefits associated with this
digital medium.
CineAlta products provide a seamless bridge
between 24-frame film originals and a final
24p digital master, giving each frame of film a
one-to-one correspondence with progressive
HD frames. The CineAlta environment readily
interfaces with the computer graphics world,
liberating postproduction. And the final
liberation is achieved through the direct color
conversion of progressive 24p masters to film,
and to a host of other international digital
HDTV and SDTV distribution formats.
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HDCAM-SR VTRs – Solid
Today's Environment
Today, content is distributed in diverse formats and via
diverse channels such as D-Cinema, cell phones, and
international content syndication. In this environment,
it is critical that the content owner produces and stores
valuable content at the highest possible quality levels in
order to guard against multi-compression artifacts and
to prolong content longevity. It is also important to store
prime content on optimum media. Video tapes remain
the most cost-effective and extremely reliable digital
storage medium. The HDCAM-SR™ VTR - at the pinnacle
of Sony's digital HD VTR lineup - meets all of these vital
criteria, and is a highly popular and powerful choice for
today and tomorrow.
Digital Cinema Innovation
The epoch-making launch of Sony's HDW-F900 CineAlta
camcorder introduced a new and innovative way to
produce movies using 24-frame-based video. Today,
many films are produced digitally using this method.
Premium digital cinema cameras including the Arriflex
D21, the Panavision Genesis, and Sony's F35/F23
cameras all record on the HDCAM-SR portable VTR.
3D live action content such as features and concerts
are also recorded onto HDCAM-SR recorders with 3D
camera rigs based on Sony's camera technology, which
has made the current trend of 3D D-cinema expansion
possible.
The combination of RGB imaging and the operational
convenience of real-time recording and playback has
empowered cinematographers and directors to create
images that could not be achieved with traditional
technologies.
SRW-5800