Sony BRAVIA DL-46EX657 I-Manual page 100

If you experience difficulties with this feature, check that the Internet connection is set up properly.
This feature may not be available in some regions/countries.
Available Widgets depend on your region/country.
MAC address and IP address are transmitted automatically from the TV to servers while an Internet
connection is available. The servers are under the control of Sony, and MAC address will never be
transmitted to servers controlled by other parties.
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