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Pioneering technology
Every Canon digital camera features innovative technology and optics refined for over
70 years – to deliver outstanding results every time.
MEGAPIXEL POWER
The PowerShot G11 and S90 include Dual Anti-Noise
System – a powerful collaboration between the
high-sensitivity 10.0 Megapixel CCD sensor and the
enhanced DIGIC 4 processor. Dual Anti-Noise System takes advantage
of available light to deliver significantly increased image quality in
all lighting conditions, while reducing image noise by up to 75%
compared to previous models.
SMART AUTO
Smart Auto mode with Scene Detection technology makes
taking great pictures easier than ever. It automatically detects
people, movement and scene type (from 22
applies the best settings for optimum output – great for those who
love to just point and shoot. For night shots, it detects if the camera is
on a steady surface, such as a tripod, and uses a lower ISO to ensure
image quality. Smart Auto mode also increases image dynamic
range – avoiding highlight blow-out on bright scenes – and reduces
dynamic range in low-contrast scenes, to improve contrast.
SMART FLASH EXPOSURE
Smart Flash Exposure intelligently controls flash power and
usage, for natural results in a variety of conditions. Focusing distance
and scene information are used to achieve an optimum balance
between the ambient light of the scene and flash power. In very bright
conditions, the camera can detect shadows on a subject's face,
and use the flash to eliminate them. When shooting up close,
overexposure is avoided by sensing how reflective the subject is
and reducing the flash power to compensate.
Without Smart Flash Exposure
On bright days, Smart Flash Exposure can intelligently add flash to fill-in shadows
on the face
4
variables) and
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With Smart Flash Exposure
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LENS KNOW-HOW
The benefits of more than 70 years of
lens-making heritage can be seen in every Canon image. Innovative
technologies, such as Canon's UA lens, keep lenses compact and
deliver amazing clarity. Pioneering Canon-developed technologies
like the optical Image Stabilizer (IS) and Ultrasonic Motor (USM) offer
further improvements in image quality and response times. And an
extensive range of zooms – covering everything from 24mm wide
imaging to 20x telephoto reach – offers the ultimate in flexible,
powerful framing possibilities.
DIGIC PROCESSING
Canon's DIGIC image processor is the brain inside every
Canon digital camera – working with the image sensor to ensure
optimum image quality and fast operation, as well as powering
intelligent technologies like Face Detection and Motion Detection
Technology. DIGIC 4 is Canon's most advanced processor yet, offering
near-instant start-up, great detail and low noise (even at high ISOs)
and enhanced movie functionality.
i-CONTRAST
Bringing out the hidden details in your shots is easy with
i-Contrast. Powered by DIGIC, it works in either shooting or playback
mode to brighten dark areas – and thanks to DIGIC, the effect looks
natural, with minimal noise. Intelligent processing also ensures that
lighter areas are not blown out – so it's ideal for backlit subjects and
other shots with a lot of shadow.
Without i-Contrast
i-Contrast beautifully exposes detail, both in dark and bright areas of images
With i-Contrast
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