Advertisement
Quick Links
Advertisement
Related Manuals for RADSON BRAND STRATEGY
Summary of Contents for RADSON BRAND STRATEGY
- Page 1 Who wants to heat your business?
- Page 2 We do. Purmo and radson have decided to combine forces to become the most competitive player in the heating industry. With a total of 1500 employees and a 2006 combined turnover of over 330 million euros, we are in a position to achieve our objective: to create the most attractive heating solutions available on the market.
- Page 3 • End-users perceive the current marketing part of the Rettig organisation, Purmo and materials from radiator manufacturers Radson provide a level of quality that is as uninspiring – even boring. We need to higher than that of most other brands.
- Page 4 For Purmo and radson, integrated heating solution and installers it will allow us to increase our coverage create higher customer satisfaction, both through a united sales force network as well of which can lead to better earnings.
- Page 5 Koos van der Zanden brand marketing manager Wojciech Makowski Purmo radson We have formed the Warm society because we think it’s Marketing and sales director high time that heating got the attention it deserves. For so Poland...
- Page 6 The brand • emotionally appealing • Modern and dynamic look and feel • Unique style We have created the Warm society to reflect the look and feel of a Logo design modern heating company that provides innovative heating solutions. the new logotypes, consisting of the com- the Warm society is based on four pillars which act as a guide to pany name and symbol, create a strong visual everything we do.
- Page 7 If you would like to learn more about just what we’re doing to put heating on the agenda, join us in the Purmo/Radson Hot Box at ISH Frankfurt, 6-10 March 2007. Together we can free the world of grey and inadequate...
- Page 8 The brand • strong presence all year • Focused campaigns and product launches marketing plan Our level of activity will be continuously high throughout the entire year. We will introduce new themes and reinforce them to increase awareness, maintain interest and drive new quality and comfort aspects in the heating Campaign Plan industry.
- Page 9 Purmo, Rettig Park, Drum Lane, Birtley, County Durham, DH2 1AB Phone Sales: Tel 0845 070 1090. Fax 0845 070 1080 Web: www.purmo.com. E-mail: uk@purmo.co.uk...
Need help?
Do you have a question about the BRAND STRATEGY and is the answer not in the manual?
Questions and answers