NEC NEC090405 Applications

Applications at the forefront of technology
Katie Couric Video Wall
at the Jay Monahan Center for Gastrointestinal Health
Katie Couric
, co-host of the NBC "TODAY Show," established the Jay Monahan
Center for Gastrointestinal Health in honor of her late husband, Jay Monahan, who
died of the disease in 1998 at age 42. The Jay Monahan Center's mission is to
provide superior health care to patients and to educate the public about the need
for early detection. Since Couric began her awareness campaign, colonoscopy
screenings have increased by nearly 20 percent in the United States. This boost in
screenings may save countless lives since colorectal cancer, the second-leading cause
of cancer death in the U.S., has a 90 percent survival rate if detected early.
the challenge
The Jay Monahan Center had the challenge of spreading awareness about colorectal
cancer and other gastrointestinal issues while also affording patients the best
treatment options, latest tests, and skilled doctors. Therefore, the Center's lobby
needed eye-catching visual equipment to draw attention to their cause and
encourage passersby to learn more about gastrointestinal health. In addition,
because the Center is a leading research center, the facility needed sophisticated
displays to exhibit their research during conferences with other healthcare
professionals.
The Jay Monahan Center did not want to overwhelm their patients in the waiting
room, however. They needed a display that could attract attention with vivid, larger-
than-life images, yet blend in and complement the waiting room's decor.