TAKARA TOMY Let's Drive TOMICA! Handle Driver Quick Start Manual

For Immediate Release
First toy that accommodates color vision diversity to obtain
Steering wheel toy that enables driving experiences with your favorite "TOMICA"
"Let's Drive TOMICA! Handle Driver"
To be launched on Saturday, April 20, 2024
Features to ensure play accessibility including readily distinguishable color scheme, tactile design
TOMY Company, Ltd. (Representative Director, President & COO: Kazuhiro Kojima, headquarters: Katsushika-ku,
Tokyo) will release the "Let's Drive TOMICA! Handle Driver" (SRP: JPY 6,820/tax included) steering wheel toy that
enables driving experiences with your favorite "TOMICA" in serving as a new product that provides more extensive play
involving "TOMICA" die-cast miniature car series. It will be released on Saturday, April 20, 2024, at toy stores, toy sections
of department stores/mass retailers in Japan, the specialty store for TOMICA products "TOMICA shop," online stores,
TOMY Company's official online store "Takara Tomy Mall" (takaratomymall.jp/), etc.
With "Let's Drive TOMICA! Handle Driver," a user positions his or her favorite "TOMICA" (miniature car) into the
main unit to engage in play that involves pretending to do car-related jobs and experiencing the fun of driving while operating
the steering wheel following on-screen and audio instructions. In job mode, you can position one of the included game sheet
overlays on the screen and take on three different mission-oriented challenges: police car, fire truck, and race car. In endless
drive mode, you can enjoy driving with radio-like audio playing in the background. It is equipped with approximately 100
different sounds that liven up the driving atmosphere. You can also position a smartphone in front of the screen to watch
your favorite driving simulation video
constitutes the first toy to have been granted Color Universal Design (CUD) certification
accommodates color vision diversity. It was evaluated highly for features such as its "readily distinguishable color scheme"
and its "playability without the need to perceive colors."
TOMY Company promotes development of "accessible-design toys"
without visual/auditory disabilities, regardless of their abilities. This product is also "Guide Dog Mark" certified as a toy
that children with visual disabilities can also enjoy. These efforts have involved ensuring that the toy incorporates features
that accommodate color vision diversity to make it fun for even more children. CUD principles for accommodating color
vision diversity have been adopted in various fields amid a situation where it has been estimated that more than 3.2 million
people in Japan nationwide have difficulty identifying colors, thereby affecting some one in 20 men and one in 500 women
in Japan (*4) .
(*1) There is no video application specifically available for this toy. As such, users of the toy may access their favorite video footage.
(*2) CUD certification is a third-party certification scheme for assuring that products accommodate color vision diversity, carried out by Color Universal
Design Organization (CUDO), a non-profit organization.
(*3) "Accessible-design toys" are toys made and sold for the general market that children with and without visual/auditory disabilities can enjoy playing
with. The "Guide Dog Mark" and "Rabbit Mark" of the Japan Toy Association are two such certifications.
[Universal design toys: Accessible-design toys]
(*4) Source: Non-profit organization Color Universal Design Organization (CUDO), CUD Worldwide:
Color Universal Design (CUD) certification!
elements, and voice navigation
while enjoying the driving experience. "Let's Drive TOMICA! Handle Driver"
(*1)
www.takaratomy.co.jp/products/kyouyu
(*2) for assuring that the product
(*3) designed to be enjoyable for children with and
cudo.jp/?page_id=88
April 2, 2024
TOMY Company, Ltd.