THE M100W LIBRARY SYSTEM
Impressive solid walnut cabinetry
designed to complement the decor of
modest or magnificent homes and
apartments. $450.00 complete.
Over two years ago, word leaked out (as
it
will) that
Shure, one of the world's most respected manufactur-
ers of high fidelity components, had embarked on an
epochal project: the creation of a perfectionist's com-
pact stereo system. A high fidelity system that conjoined
optimum sound and minimal size.
A formidable and dedicated group of development and
design engineers was given carte blanche.
Independent high fidelity authorities were flown in for
repeated consultations. Their
recommendation5 and corn-
nieflis
irovided a demanding
framework for
Sh1JFL'
en-
gineers.
Prototypes were modified and imp
and improved again
. . .
and again.
The monies and skills appropriat€
project were sizable
by ANY
Perfectionism is not inexpensive,
ever.
THE M100 SYSTEM
The result of this highly disciplined
creativity is Shure's MiOO Maxi-
mum Performance component hi
system. It is not just good, it is grea
It will re-create your favorite reco
sound quality that is remarkable in its natural-
ness and exciting in its impact. It is unlike anything
previously available in compact systems—save perhaps
a highly-inspired custom component rig costing two
(or more) times as much.
Because of the singular standards for sound and for
The M100 embodies significant and unique engineer-
ing considerations, such as a solid-state pre-amplifier/
amplifier developed and produced by Shure with more
than ample power to drive its two total-range, ultra-
compact multi speaker systems, also designed by Shure.
And, it features the renowned Shure Bi-Radial Elliptical
Stylus in the famed
V-is
Stereo Dynetic 15° tracking
cartridge. Naturally, it cannot scratch records. Dual's fin-
estprecision Model 1009 automaticturntable is standard.
The M100 can be used with
AM, FM, Multiplex tuners, or
be used as a public address
system. Ideally suited for every
home-listening requirement,
is
also recommended for use in
ospitals, and other institutions. It is
:ers' Laboratories, Inc. listed.
not sufficient here to list all the
M100's pertinent specifications.
They are for a system of this size,
singular. We will be happy to send
complete specifications to techni-
cally oriented music lovers.
QUANTITIES
the detailed craftsmanship, large
hand-labor, and rigid quality con-
spection techniques involved, the
number of M100 systems manufactured will be few.
They will be available only through a select group of the
most experienced high fidelity consultants and dealers.
We cannot promise immediate delivery. For perfection-
ism cannot be mass produced.
THE M100L
size
that
were set for
the M100, few
components were
PORTATIVE SYSTEM
judged to be satisfactory for inclusion in the unit.
In two instrument cases. Recom-
mended for serious listening among
Consequently, the Shure design staff (that developed
music lovers on the go: armed forces
the unique Dynetic cartridge which made true high fi-
members, boat owners, college stu-
delity stereo a practical reality) designed many of their
dents, school music directors, or any-
own components. In addition, quality is controlled by
body given to travel. Or summer
the famous Shure Master Quality Control Program.
cottage owners, of course.
$389.00.
PERFECTIONISM
roved.
the M100
d to the
Is NOT
schools, h
Underwrit
tandards.
INEXPENSIVE,
t.
Because of
gh fidelity
EVER
LIMITED
rds with a
amount of
-
f,.,-j
-,,.,,4
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Space is
THE SiIUIIE ENGINEERED SYSTEM OF
LABORATORY MATCIIEJ) II IGIl FIDELITY COMPONENTS
Shure Brothers, Inc., 222 Hartrey Ave., Evanston, Illinois
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