Summary of Contents for VERANCE DVB-TA
- Page 1 Looking Forward: DVB-TA using Watermarking DVB/HbbTV Webinar: Using Targeted Advertising on Broadcast Television, Part 2 April 28, 2021 verance.com © 2021 Verance Corporation, Confidential...
- Page 2 DVB-TA using Participating Operator Equipment (“vertical” market) DVB-TA signalling translated or used by operators HDMI connection Participating Operators can use DVB-TA signalling to activate their TA-enabled STBs verance.com © 2021 Verance Corporation, Confidential...
- Page 3 DVB-TA using Broadcast (“horizontal” market) DVB-TA signalling DVB-TA signalling delivered directly translated or used to HbbTVs by operators HDMI connection HbbTV TA televisions can use Participating Operators can use DVB-TA signalling received DVB-TA signalling to activate from broadcast their TA-enabled STBs verance.com...
- Page 4 HDMI connection HDMI connection HbbTV TA televisions can use HbbTV TA+ADB2 televisions can use Participating Operators can use DVB-TA signalling received DVB-TA signalling received via watermarking DVB-TA signalling to activate from broadcast through Non-Participating Operator Equipment their TA-enabled STBs verance.com...
- Page 5 Many Viewers are Reachable Only with Watermarking Sweden Norway >70% >30% Finland >30% Netherlands >70% Denmark >30% Poland >30% >50% Germany France >20% >30% Italy >15% Spain >15% Singapore >30% Australia >10% DVB Study Report Estimates, 2018 verance.com © 2021 Verance Corporation, Confidential...
- Page 6 ► Standards-based audio and video watermarking passes through all legacy equipment and interfaces ► Watermarks enable DAS app discovery, frame-accurate timeline, and stream event delivery ► Watermark capabilities are supplemented by broadcaster-controlled application servers verance.com © 2021 Verance Corporation, Confidential...
- Page 7 ► Standards-based audio and video watermarking passes through all legacy equipment and interfaces ► Watermarks enable DAS app discovery, frame-accurate timeline, and stream event delivery ► Watermark capabilities are supplemented by broadcaster-controlled application servers verance.com © 2021 Verance Corporation, Confidential...
- Page 8 ► Standards-based audio and video watermarking passes through all legacy equipment and interfaces ► Watermarks enable DAS App discovery, frame-accurate timeline, and stream event delivery ► Watermark capabilities are supplemented by broadcaster-controlled application servers verance.com © 2021 Verance Corporation, Confidential...
- Page 9 ► Standards-based audio and video watermarking passes through all legacy equipment and interfaces ► Watermarks enable DAS App discovery, frame-accurate timeline, and stream event delivery ► Watermark capabilities are supplemented by broadcaster-controlled application servers verance.com © 2021 Verance Corporation, Confidential...
- Page 10 ETSI TS 103 736-1 v1.1.1 (2020-06) “Hybrid Broadcast Broadband TV: Targeted Advertising; Part 1: Functional requirements” ► Revisions to ETSI TS 103 464 to support DVB-TA using watermarking are in preparation for publication by HbbTV in Summer 2021. verance.com © 2021 Verance Corporation, Confidential...
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