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Related Manuals for Hyundai 2015 Sonata Experience
Summary of Contents for Hyundai 2015 Sonata Experience
- Page 1 The 2015 Sonata Experience Reference Guide The Sonata Experience...
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Page 2: Table Of Contents
Position 2: Driver’s Side Position 3: Trunk/Cargo Area Position 4: Rear Seats Position 5: Passenger Seat 5: Specifications Sonata Packaging Trim Levels and Packages 6: Competitive Comparisons Sonata Competitors 2015 Sonata SE 2015 Sonata Sport 2.0T 2015 Sonata Limited The 2015 Sonata Experience... -
Page 3: 1: Agenda
Drawing on Stories Feature-Function-Benefit Presentation Live presentation of 2015 Sonata with time for Q & A Building the Sonata Value Story Discovering Value Stories that Sell Competitive Strategies Connecting Customers With Blue Link Closing: Connect the Dautts The 2015 Sonata Experience... -
Page 4: 2: Needs Assessment
Needs Assessment The 2015 Sonata Experience... -
Page 5: Learn My Needs
Recap the facts and the level of importance in a few brief words. ƒ If needed, mention a comment and ask the customer for more details. ƒ When the customer finishes talking, paraphrase the main points. ƒ The 2015 Sonata Experience... -
Page 6: Sample Questions
When you say _______________ what does that mean to you? ƒ Would you please say more about __________________? ƒ _________________ means different things to different people. ƒ Can you give me an example of what it means to you? The 2015 Sonata Experience... -
Page 7: Sample Guest Sheet
Do you prefer light or dark colors? Choice #1: Choice #2: How will you be using the vehicle? (Commuting, transporting kids, recreation, etc.) What other makes are you considering? How did Hyundai get on your consideration list? (Circle all that apply) Referral Repeat Owner Radio Internet... -
Page 8: Path Leads To Story
Clarifying So your daughter will be Questions learning to drive in this car? How often will she Either/Or use it once she starts Questions driving? SPACCED = Safety Safety “Like having eyes in STORY the car…” The 2015 Sonata Experience... - Page 9 The 2015 Sonata Experience...
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Page 10: 3: Feature-Function-Benefit
Feature-Function-Benefit and SPACCED The 2015 Sonata Experience... - Page 11 The 2015 Sonata Experience...
- Page 12 You want to stick to the ones that match the customer’s needs. CUSTOMER VEHICLE NEEDS FEATURES BENEFIT FEATURES What it does for What it is the customer FUNCTION What it does (or how it works) The 2015 Sonata Experience...
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Page 13: 4: The Walkaround
The 5-Point Walkaround The 2015 Sonata Experience... -
Page 14: Position 1: Hood
Position 1: Hood The Sonata Experience... - Page 15 Control automatically. ahead—and other motorists can see the Sonata as well. (Sport, Limited, Sport 2.0T, Eco, CONVENIENCE: The driver optional SE) doesn’t need to determine when it’s time to turn on the headlights. The 2015 Sonata Experience...
- Page 16 This means that each cylinder gets precisely the amount of fuel it needs, depending on whether the driver is idling, accelerating, coasting or braking. The 2015 Sonata Experience...
- Page 17 PERFORMANCE: Delivers the SHIFTRONIC automatic mode for economy, fun and responsiveness of a automatic or driver can shift manually manual transmission without transmission when desired. having to operate a clutch pedal. (SE, Sport, Limited, Sport 2.0T) The 2015 Sonata Experience...
- Page 18 Front Suspension COMFORT: Significantly Suspension geometry modified to enhance responsiveness, enhanced ride comfort on (Standard) handling and stability. rough roads. PERFORMANCE: Improved steering response, handling and vehicle stability. SAFETY: More precise and stable handling. The 2015 Sonata Experience...
- Page 19 Feature Benefit Function (& Availability) (& SPACCED) Sport-tuned Larger front and rear stabilizer PERFORMANCE: Increases Suspension and bars along with rack-mounted responsiveness and sporty Steering power steering provides high- driving character. speed stability and more direct (Sport 2.0T) response at medium and low speeds.
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Page 20: Position 2: Driver's Side
Position 2: Driver’s Side The Sonata Experience... - Page 21 Plus Sonata has more front legroom than the Camry, Accord, Fusion or Malibu. Make the Connection: Compare to the competitor. If the customer is considering a competitive vehicle, make occasional comparisons to it. Example: Larger interior than Camry ƒ The 2015 Sonata Experience...
- Page 22 Front Seats CONVENIENCE: Enables two Stores settings for two / Integrated different drivers for seat and different drivers to quickly and Memory System outside mirror positions. easily adjust these features to their preference. (opt. Limited, Sport 2.0T) The 2015 Sonata Experience...
- Page 23 (opt. Limited, Sport lanes ahead of the vehicle and signal. 2.0T) recognizes the lane markers. If the car wanders from the lane, a warning light and chime are triggered to restore the driver’s attention. The 2015 Sonata Experience...
- Page 24 Sonata will restart automatically. After three seconds, the driver can tap on the accelerator pedal or press the Resume button on the steering wheel when it’s safe to move forward. The 2015 Sonata Experience...
- Page 25 ** Blind Spot Detection with Rear Cross-traffic Alert and Lane Departure Warning/Lane Change Assist— Blind Spot Detection is a supplemental system and the driver must still be attentive and exercise caution when driving with it. It is important to always signal, look over your shoulder and through your mirrors before changing lanes.
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Page 26: Position 3: Trunk/Cargo Area
Position 3: Trunk/Cargo The Sonata Experience... - Page 27 (Limited, Sport 2.0T, within 3 feet of the trunk. If the opener. optional Sport, Eco) key stays within the detection area for 3 seconds, a buzzer sounds and the hazard lights flash briefly. Then the trunk pops open. The 2015 Sonata Experience...
- Page 28 Rear Seatback Two levers mounted inside the CONVENIENCE: Makes it Releases trunk allow rear seatbacks to easier to fold down the rear be released for loading long or seatbacks and extend cargo (Standard) oversize objects space. The 2015 Sonata Experience...
- Page 29 * Fuel economy estimated by EPA for comparison only. Your actual mileage may vary with options, driving conditions, driving habits and the vehicle’s condition. ** Blind Spot Detection with Rear Cross-traffic Alert and Lane Departure Warning/Lane Change Assist— Blind Spot Detection is a supplemental system and the driver must still be attentive and exercise caution when driving with it.
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Page 30: Position 4: Rear Seats
Position 4: Rear Seats The Sonata Experience... - Page 31 Feature Benefit Function (& Availability) (& SPACCED) 60/40-split Folding Rear seatbacks fold down CONVENIENCE: Extra-long Rear Seats individually for increased items like skis can be carried flexibility in transporting cargo inside the car while still (Standard) and passengers. proving room for one or two passengers.
- Page 32 Feature Benefit Function (& Availability) (& SPACCED) High-Strength Lighter than “mild” or “general” ECONOMY: Less weight Steel steel. contributes to better efficiency. (Standard) Stronger, resulting in a body PERFORMANCE: Less flex that’s stiffer, more rigid than means more precise handling. a vehicle that uses less high- strength steel.
- Page 33 The 2015 Sonata Experience...
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Page 34: Position 5: Passenger Seat
Position 5: Front Passenger Seat The 2015 Sonata Experience... - Page 35 Make the Connection: Expand your Feature/Function/Benefit statement to include Blue Link Examples: Mention Remote Start with Climate Control when you talk about climate control ƒ Mention Remote Horn & Lights when you talk about headlights ƒ The 2015 Sonata Experience...
- Page 36 Seven Airbags Includes two full-length roof- SAFETY: Helps to protect mounted side-curtain airbags, driver and passengers during a (Standard) two front airbags, front seat- front or side collision. mounted side impact airbags and a driver’s knee airbag. The 2015 Sonata Experience...
- Page 37 SAFETY: Lets you make and Wirelessly connects to free operation Bluetooth enabled cellular receive phone calls without phones for dialing by voice having to hold or look at a cell (Standard) and conducting hands-free phone. conversations. The 2015 Sonata Experience...
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Page 38: 5: Specifications
Specifications The 2015 Sonata Experience... -
Page 39: Sonata Packaging
Premium model with Volume model with Fuel economy leader luxury features sporty styling SPORT 2.0T 2.0-Liter Turbo GDI Performance model with aggressive exterior, interior and enhanced driving dynamics SPORT 2.0T Ultimate Package 2.0-Liter Turbo GDI Top-of-the-line model The 2015 Sonata Experience... -
Page 40: Trim Levels And Packages
® ® Ultimate Package $1,550 (Requires Tech Package) Smart Cruise Control w/ Start/Stop † Lane Departure Warning** Forward Collision Warning ‡ Electronic Parking Brake w/ Automatic Vehicle Hold Automatic high beam assist Rear parking assistance system** The 2015 Sonata Experience... - Page 41 Blue Link (Gen 2) SiriusXM Travel Link (Complimentary Trial) ® ® 4 MSRP includes destination. Tax, title and license fees extra. Actual dealer prices may vary. Infinity is a registered trademark of Harman International Industries, Incorporated. The 2015 Sonata Experience...
- Page 42 Auto-dimming mirror / HomeLink / compass Blue Link (Gen 2) Auto up/down front passenger window SiriusXM Travel Link (Complimentary Trial) ® ® 4 MSRP includes destination. Tax, title and license fees extra. Actual dealer prices may vary. The 2015 Sonata Experience...
- Page 43 • – • – – • – – – Truffle Nouveau • – • – • – – • – – – Blue Urban – – – – – • • – – – – Sunset The 2015 Sonata Experience...
- Page 44 (SE/Sport) – (Limited) Column- Rack- Column- Motor-Driven Power Steering mounted mounted mounted Turning Diameter (curb to curb, feet) 35.8 35.8 35.8 • = Standard = Factory Option/Option package – = Not available A = Accessory The 2015 Sonata Experience...
- Page 45 P205/ 65R16 • – – • P215/ 55R17 – • – – P235/ 45R18 – – • – Spare Compact Temporary Use – • • – Tire Tire Mobility Kit (replaces • – – • spare tire) The 2015 Sonata Experience...
- Page 46 – Sport Bolsters – – • – Leather Leather w/Contrast Stitching & – – – • – Sport Bolsters • = Standard = Factory Option/Option package – = Not available A = Accessory The 2015 Sonata Experience...
- Page 47 – – with 9 Infinity® Speakers with HD Radio Technology and rearview ® camera SiriusXM is a registered trademark of Sirius XM Radio Inc. HD Radio is a registered trademark of iBiquity Digital Corporation. The 2015 Sonata Experience...
- Page 48 = Factory Option/Option package – = Not available A = Accessory iPod is a registered trademark of Apple Inc. Bluetooth is a registered trademark of Bluetooth SIG, Inc. HomeLink is a registerd trademark of Johnson Controls. The 2015 Sonata Experience...
- Page 49 (front / rear) Tested Tested Tested Not Yet Not Yet Not Yet NHTSA Rollover Rating Tested Tested Tested Government crash ratings are part of the National Highway Traffic Safety Administration New Car Assessment Program (www.safercar.gov). The 2015 Sonata Experience...
- Page 50 Illuminated Door Sill Plates $TBD Interior Light Kit $TBD Puddle Lights $TBD Door Edge Guards $TBD • = Standard = Factory Option/Option package – = Not available A = Accessory 3 Actual prices for dealer-installed accessories may vary. The 2015 Sonata Experience...
- Page 51 The system does not provide a braking function. The driver is responsible for being attentive and maintaining control of the vehicle, and should not wait for the system’s alerts before braking, as there may not be sufficient time to brake safely. The 2015 Sonata Experience...
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Page 52: 6: Competitive Comparisons
Competitive Comparisons The 2015 Sonata Experience... -
Page 53: Sonata Competitors
Sonata Competitors Primary Competitive Set CAMRY ACCORD ALTIMA FUSION MALIBU Secondary Competitive Set PASSAT OPTIMA MAZDA6 The 2015 Sonata Experience... -
Page 54: 2015 Sonata Se
2015 Sonata Key Competitive Advantages 2015 Sonata SE The 2015 Sonata Experience... -
Page 55: 2015 Sonata Sport 2.0T
2015 Sonata Key Competitive Advantages 2015 Sonata Sport 2.0T The 2015 Sonata Experience... -
Page 56: 2015 Sonata Limited
2015 Sonata 2015 Sonata Limited The 2015 Sonata Experience... - Page 57 The system does not provide a braking function. The driver is responsible for being attentive and maintaining control of the vehicle, and should not wait for the system’s alerts before braking, as there may not be sufficient time to brake safely. The 2015 Sonata Experience...
- Page 58 Consumer Affairs consumeraffairs@hmausa.com Equus Customer Connect Center customersupport@hyundaiequus.com General Blue Link Information www.hyundaiusa.com/bluelink HOMELINK www.homelink.com Hyundai Car Care Scheduling (Xtime) http://support.xtime.com Hyundai Circle Program www.hyundaicircle.com Hyundai Certified www.hyundaicertified.com Pre-Owned for Consumers Hyundai Customer Connect Center 800-633-5151 Hyundai Hope On Wheels www.hyundaihopeonwheels.org...
- Page 59 B anner announcements of all upcoming events and programs ƒ M essages specifically for you and your role at the dealership ƒ Convenient links to sites such as Hyundai Product Information, ƒ Hyundai Dealer, and STAR Rewards With a simple mouse-over of the top navigation area, you can: Enroll in a wide range of available training events (log in is not required ƒ...
- Page 60 Log on today and bookmark this site. Use it as your one-stop access to the information and tools you need to sell more Hyundai vehicles. The 2015 Sonata Experience...
- Page 61 Phone Number (866) 433-2537 (855) 2-BLUELINK ([855] 225-8354) Hours of M-F: 8am – 9pm ET Account Info: Operation M-F: 8am – 10pm ET Sat-Sun: 9:30am – 6pm ET SOS Emergency Assistance, Automatic Collision Notification: 24 hours/7 days The 2015 Sonata Experience...
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