FootfallCam 3D Plus User Manual
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FootfallCam 3D Plus User Manual

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Summary of Contents for FootfallCam 3D Plus

  • Page 1: User Manual

    USER MANUAL For FootfallCam 3D Plus...

  • Page 2: Table Of Contents

    Analytic Manager V8 Analytic Centre Reports iii. Accuracy Audit User Account Management E-Mail Scheduler Configurations Part 4: System Integration Chapter 8 Import Centre Import Sales Data Import Historical Data Chapter 9 Export Centre Export via FootfallCam Analytic Manager Export via FootfallCam Counter...
  • Page 3 Part 5 Footfall Analytic Metrics Chapter 10 MAC ID Processing Architecture Wi-Fi Data Processing Method Chapter 11 Wi-Fi Metrics Measurement Outside Traffic Visit Duration iii. Returning Customer Cross Shopping Occupancy Zone Analytics vii. Sales Conversion Chapter 12 Other KPIs Staff and Device Whitelist Statistical Sampling iii.

  • Page 4: Part 1: Product Information

    1024 x 1024 images. FootfallCam is equipped with lenses which provides super wide-angle view in ensuring good depth of view as compared to telephoto lenses. The wide field of view will also make sure a complete coverage to achieve highest accuracy.

  • Page 5: Product Specifications

    90-degree lens (for ceiling height 2.4m-3.5m) 65-degree lens (for ceiling height 3.6m- 4.5m) *For out of range mounting height, we are strongly recommended to use Footfallcam wall bracket kit (Refer to Footfallcam Wall bracket kit datasheet) 2x Fish Eyes lens for wider coverage area...
  • Page 6 Network Bandwidth Requirement Description Bandwidth Use Upload to Server Counting Data (JSON) Approx. 6KB/counter Every hour Wi-Fi Data (JSON) Approx. 5KB/counter Every Hour Client Data (JSON) Approx.50KB “350 detected clients 1/day Video Approx. 8MB/video 3/day (Until accuracy audit study completed) Internet Speed (Video for fine tuning) 20 MBps Network Configuration Port...

  • Page 7: How Does 3D Technology Work

    Information capture from the two differing views will be combined and interpreted into depth data, which are inversely proportional to the differences in distance to the objects. FootfallCam 3D Plus is an industrial leading product, and have many advantages over the older generation people counter such as beam counter, thermal counter, 2D video counter, and etc.

  • Page 8: How Does Wi-Fi Technology Work

    1.3 How Does Wi-Fi Technology Works Wi-Fi technology on Footfallcam 3D Plus added a lot of contextual data on top of In and Out data. FootfallCam counter is a Wi- Fi hotspot itself. It is able to detect the Wi-Fi signals emitted by the smartphones. It able to differentiate visitors based on the unique identifier associated with the Wi-Fi enabled devices.

  • Page 9: Part 2: Operation And Maintenance

    The user will only be responsible for the first two parts of the installation process. The installer will use the configuration details provided by the user during the third part of the installation process. After the installation is complete and the FootfallCam is mounted, the user may request for a verification processed by the FootfallCam Verification Team.

  • Page 10: Chapter 2 New User Setup

    2.0 Register New Account After you have purchase a FootfallCam counter, you may begin to register for a FootfallCam Analytic Viewing account. If you would like to use the FootfallCam Cloud Solution, you may easily create your account on our website.

  • Page 11: Configure Site Details

    After you have successfully setup your account, you may add your branch and your installed counter in your account for analytic data viewing Once you have signed in to your FootfallCam account, click Administration > Counter Management on the left-hand side menu bar.
  • Page 12 Use to identify the location of the webpage Server Address Enter your own server address if you are not connecting the counters to FootfallCam cloud Identify the counter is belong to which branch that you have created. This is mandatory field Installation Code to fill up to ensure the counter is allocated properly in the control panel.

  • Page 13: Add Counter To Site

    Manager. B.) Allocate Counter in Counter Management Page Once you have signed in to your FootfallCam account, click Administration > Counter Management on the left-hand side menu bar. Find the Installed counter serial number (e.g. 15F010201259- printed on your device) in the search box Click Allocate button to select the site for the allocation.

  • Page 14: Chapter 3 Installation

    Before you start to install the counter make sure you have read through the Installation Instruction carefully. Check the counter position, and number of counter required for this site by using FootfallCam Calculator Make sure the cable crimped correctly follow the standard T568B.

  • Page 15: Onsite Installation

    [ ] Inform Footfallcam support team when engineer arrive onsite [ ] Take photos of the entrance [ ] Measure the ceiling height and width. Onsite confirmation on number of counter required to installed by using FootfallCam calculator [ ] List out the serial number of the counters to be installed...
  • Page 16 3.1.1 Cabling Overview The installation is straightforward and simple. All that is needed on site will be the cable installation, requiring only 1x Cat5e cable from the IT router to the counter. The only drilling required is for cabling, and becomes hidden once the equipment is installed. In some cases, no drilling is necessary.
  • Page 17 3.1.2 Cat5e Cable Crimping Guideline FootfallCam need to follow TIA/ EIA 568B colour code for crimping the Cat5e Cable, in order to avoid crosstalk interference that may causes unreliable network connection. The correct sequence of the Cat5 cable colour code need to be crimped are White-orange, orange, white-green, blue, white- blue, green, white-brown, brown (as the photo below).
  • Page 18 Make sure that doors are not opened and entrance width. Use FootfallCam into the counting zone Calculator to identify mounting gaps between each camera.
  • Page 19 Any drop-down decoration may block the live view, and affect the people coming In or going Out from the store are not being captured.  Fixes: Use Footfallcam clearance calculator to calculate the ideal distance from obstacle to the counter Trackable area too small ...

  • Page 20: Chapter 4 Accuracy Tuning

    Chapter 4 Accuracy Tuning 4.0 Onsite Quick Tuning A.) Tracking Zone Go to Tuning page > Select Tracking Zone Draw the tracking zone on the entrance Note: Tracking zone is the floor area where you would like to detect the people entering and exit, try to avoid the object with height, e.g.
  • Page 21 4.0.1 Sample of Good and Bad Tracking Zone Tracking zone is the area where you want to track the human activities of entering and exiting the store Tracking Zone cannot too narrow or Ideal tracking zone Make sure it can cover human head too small 4.0.2 Sample of Good and Bad Counting Lines Not too near to the edge of the...

  • Page 22: Advance Tuning Guide

    4.1 Advanced Tuning Guide Parameter Description 1. Counting Mode Standard Mode that calculate human in and out based on in Line and out Line. For store have standard height (2.5-4.5m) and environment Area Mode that calculate human in and out based on how long time they stay in the tracking zone. For store which has cashier on the entrance and people queueing up on that area Low ceiling Mode that calculate human based on image brightness within the Beam Zone.
  • Page 23 Min Disparity (minimum value to allow for match point for 3D algorithm, recommend use zero, higher meant higher minimum distance for match point) Uniqueness Ratio (Margin in percentage by which the best (minimum) computed cost function value should “win” the second-best value to consider the found match correct, higher to reduce the number of found match correct) PreFilterCap (Truncation value for the prefiltered image pixels) Speckle Windows Size (Maximum size of smooth disparity regions to consider their noise speckles...

  • Page 24: Chapter 5 Health Check

    Chapter 5: Health Check 5.0 Counter Status The Health Check will automatically notify users of any issue that occurs with the Footfallcam . The health check will automatically search for a signal from the installed Footfallcam and relay the signal to the Analytic Manager.

  • Page 25: Onsite Counter Checking

    Health Check as offline, the employees on site should be informed to check the LED light emitting from the Footfallcam Refer to the table below for a list of issues identified by the colour of the LED light and possible remedies.

  • Page 26: Chapter 6 Firmware Upgrade Process

    FootfallCam continue to provide new features and fixes through firmware upgrade. Consultation period For any request to be included in the coming firmware release, Users are required to inform FootfallCam at least 60 days before the commercial firmware release. Firmware Beta version release FootfallCam will release beta version to customer whom opt in to our beta program.

  • Page 27: Part 3: Server Control Panel

    Part 3: Server Control Panel This chapter provides information on the FootfallCam Analytic Manager V8, with access to Analytic Centre, the three levels of reporting available, health check status, user accounts management, and e-mail scheduler. This chapter will also provide usage for the different reports generated by the Analytic Manager V8.

  • Page 28: Chapter 7 Footfallcam Tm Analytic Manager V8

    Analytic Manager V8 7.0 Analytic Centre The Analytic Centre provides users with the means to compare data generated by the FootfallCam with different parameter. Through the use of the Analytic Manager, you will be able to view the daily, weekly, and monthly data for each individual site on all metrices available through the Analytic Manager.

  • Page 29: Reports

    7.1 Reports There are three levels of reporting available. This section will identify all the reports that are readily available on the Analytic Manager as well as the different methods managers, and C-level executives may use the generated reports. Company Wide Site Reports Specialty Reports Reports...
  • Page 30 7.1.1 Company Wide Reports Company Wide Reports refers to a macro view of visitor analytic by aggregating all the data generated from each individual site. The data displayed in the company wide reports are reported average data from sites. Reports Description Usage Weekly...
  • Page 31 Usage Sales conversion should be the key metrics in all retail business. You should reward your store if it has higher sales conversion. If a store is having poor sales, if the footfall is low, then you should consider closing the store; if it is Sales Conversion having low sales conversional, you need to review the store manager performance.
  • Page 32 7.1.2 Site Reports Site Reports refers to a macro view of visitor analytic in a specific site. Reports Description Usage Weekly A standardized report summarizing the weekly analytics on footfall trends, visit duration, returning rate, sales conversion. It is designed for store manager to identify the best practices for daily store operations.
  • Page 33 Marketing Effectiveness Usage Marketing Effectiveness Report on a store level. For: Head Office, Marketing Manager, Operating Manager Key Questions: Does your marketing campaign help in increase the brand awareness by higher shopper traffic during and even after the campaign? Does the campaign help to grab more attention and caused more people visit the store? Opening and Closing Time Usage...
  • Page 34 7.1.3 Specialty Reports Specialty Reports are specifically custom generated report created by Footfallcam at the request of Users. Users can submit their request to Footfallcam and it will review by the technical team based on feasibility and viability. Reports Description...
  • Page 35 Time Comparison Usage Compare 2 different group of nature by time, e.g. Compare the KPI for Payday and Non-pay day. Some of the retailer may have the concern of what is the traffic pattern different during the first week of the month (salary released) and the last week of the month.

  • Page 36: Accuracy Audit

    If it does not hit the satisfactory accuracy, the user may submit a re-verification request form and allow Footfallcam verification specialists configure the counting settings. Users can access the Accuracy Audit page by selecting Counter Accuracy from the menu on the left sidebar.
  • Page 37 7.2.1 How to Schedule Recordings for Verification Customers that wish to conduct their own verification study may schedule video recordings and manually count the number of visitors and their direction of travel, against the counting data obtained. The user will need to select the counter that they wish to verify, afterwards they will be taken to the page below.
  • Page 38 7.2.2 How to Perform Accuracy Audit Once videos have been recorded, users can begin the verify the accuracy of the Footfallcam by clicking on Verify. Press up or down arrow key on the keyboard when people passes through the IN line or OUT line in the video respectively.
  • Page 39 Deleting a generated report will not overwrite the verification done on the videos. 7.2.3 Request for Re-Verification Once the verification report has been sent out by Footfallcam , the customer will have up to 7 days to choose to reject the report and requests for a new report at no additional cost with valid reasons.

  • Page 40: User Account Management

    7.3 User Account Management Users are given the option to set the different level of visibilities to their stores for other users. For example, the HQ Admin may want to have access to all levels of reporting and all branches of the retail chain, whereas they would want to limit access for a store level manager to the store they are responsible for.
  • Page 41 7.3.1 Adding New Users 1. To add new account, click Add User on the top right of the page. 2. Input the details as required. Categories Description Admin: Have the ability to create more accounts and remove unwanted accounts. Account Type User: Limited access in account creation and removal.

  • Page 42: E-Mail Scheduler

    7.4 E-Mail Scheduler Email scheduler lets you choose your preferred type of report to be sent directly to your email so that you would not have to log in footfallcounter.com every time you would like to view the report. You will be able to segment e-mails to different user group, based on geographic location, and employee position.

  • Page 43: Configurations

    7.5 Configurations Users will be able to modify miscellaneous settings in the configurations menu on the side bar. 7.5.1 Financial Week Financial week is the period for which books are balanced and the financial statements are prepared. Generally, the accounting period consists of 12 months. For example, one entity may follow the regular calendar year, i.e. January to December as the accounting year, while another entity may follow April to March as the accounting period.

  • Page 44: Part 4: System Integration

    Part 4: System Integration FootfallCam is a fully embedded software module, intended for any environment where store footfall counting is required. Business intelligence (BI) system extracts and analyses footfall data (from FootfallCam central server) together with ePoS data or staff labour hours (from retailer’s ePoS system or staff management system) to produce management report for corporate strategic planning.

  • Page 45: Chapter 8 Import Centre

    That way, it can be used in the generation of sales conversion report and the staff planning report. 8.0.1 Manual Upload 8.0.2.1 Sales Data Pull Data from Retailer’s 8.0.2.2 Import Centre Push Data to FootfallCam FTP 8.1.1 Upgrade Counter to FootfallCam 8.1.2.1 Historical Data Using Existing People Counter 8.1.2.2...
  • Page 46 8.0.1 Manual Import Open System in the side menu on the left and click on Import Centre. Under the option Parse Template, choose the type of files you would like to upload. You may directly drop the file from its directory or click in the box to specify the file you would like to upload.
  • Page 47 FTP connection for sales data to be automatically uploaded to the shared folder daily. 8.0.2.1 Pull Data from Retailers’ FTP This option allows the user to create an FTP shared folder and give access to FootfallCam to automatically take the data daily.

  • Page 48: Import Historical Data

    When importing Historical Data, only Visitor Count reporting will be available. 8.1.1 Swapping People Counter to FootfallCam The first method is to bulk import all existing data on the old People Counter into FootfallCam Analytic Centre. Once all the data has been imported, it will take up to a week for all reports to be generated using the historical data.
  • Page 49 The user may choose to pull all future data via an API script that allows them to import future daily data. Through an API call, retailer system sends a http request (containing ePOS data, staff labour hours, etc.) to FootfallCam central server. FootfallCam central server returns a status to retailer’s system, indicating if the request is successful or fail.
  • Page 50 8.1.2.2 Pull Daily Data via FTP The user may choose to set up an FTP connection that allows them to import future daily data. Parameter Description Transmission Port Port 21 Outbound Frequency Daily or Weekly basis Data Resolution Hourly or Daily Data Choice of Report File Format...

  • Page 51: Chapter 9 Export Centre

    Chapter 9: Export Centre 9.0 Export via FootfallCam Analytic Centre If you would like to export data to your server, it can be done with our Export Centre. This allows users to manually export the data in a readable format, pull the data via a script, or directly pull the data straight to a user’s FTP server.
  • Page 52 9.0.1 Manual Export 1. Open System in the side menu on the left and click on Export Centre. 2. Select the desired option based on criteria. Settings Description Select the level of data you would like to export. Whether an individual counter level, an aggregated store Select Export Type level, or a companywide level.
  • Page 53 9.0.2 Export via API You may choose to export the data via an API by clicking on API below the Hourly or Daily option. Once you have selected the desired reporting formats, simply copy the line of script into the prefer software. 1.
  • Page 54 9.0.3 Export via FTP You may choose to export the data via an API by clicking on FTP below the Hourly or Daily option. 1. You may turn on the Auto Scheduler to automate the pushing of data to your FTP server on a weekly or daily basis.

  • Page 55: Export Via Footfallcam Counter

    API call, hence allowing seamless integration of the camera into any existing solution. Through an API call, the data file will be extracted from FootfallCam portal to the business intelligence system for further data processing in order to generate the management report.
  • Page 56 A dedicated FTP server will be provided by retailer as a ‘shared folder’ where access (link, username and password) will be given to FootfallCam technical team to dump the footfall data (.csv files) into it. These data will then be retrieved from the FTP Server to the business intelligence system for further data processing to generate the management report.

  • Page 57: Part 5 Footfall Analytic Metrics

    Part 5: Footfall Analytics Metrics This chapter provides information on the different metrices FootfallCam uses. The most basic function of FootfallCam is bi-directional counting which is conducted via video counting. The rest of the features of FootfallCam is done via Wi-Fi counting. With the increasing usage in smartphone, Wi-Fi counting is the preferred method in analysing Wi-Fi analytics such as visit duration, returning customers, zone analytics, and outside traffic.

  • Page 58: Chapter 10 Mac Id Processing Architecture

    The raw MAC address of these devices will be stored into the database and constantly uploaded to the central server (every hour) for further aggregation in the reporting. FootfallCam gathers this data, and then forwards it securely to the FootfallCam Cloud in hourly basis for processing and analysis.

  • Page 59: Chapter 11 Wi-Fi Metrics Measurement

    Chapter 11: Wi-Fi Metrics Measurement 11.0 Outside Traffic Smartphones which do not have their Wi-Fi capabilities switched off are either connected to a Wi-Fi access point or searching for one to connect to. To do so, they emit Wi-Fi messages — if connected, transmitting data messages, and if searching, probe messages that signal an access point to respond.
  • Page 60 11.0.3 Aggregation of Multiple Counters in One Site Large venues (e.g. shopping malls, museums and airports etc.) usually will have multiple counters installed. Counters are classified into 2 types: i) Door Counter and ii) Zone Counter. Outside traffic of a large venue is the summation of the unique outside traffic of all Door Counters. Unique Outside traffic is defined as the summation of the Outside Traffic of the counters minus the duplicated MAC address.

  • Page 61: Visit Duration

    11.1 Visit Duration Visit Duration is the average time the visitor stayed within the area (e.g. site or zone) By analysing the Wi-Fi signal strength profile of the MAC address. If the profile has two peaks that are above a defined signal strength threshold.
  • Page 62 Average Visit Duration 20 min 11.1.3 Aggregation of Visit Duration Categories FootfallCam further classified the visit duration data collection into 3 categories. By default, there are below 15 minutes, within 15 minutes to 30 minutes and above 30 minutes. Aggregation by...

  • Page 63: Returning Customer

    11.2 Returning Customer The number of visitors who had previously visited the site over a defined period of time (e.g. 1 month or 3 months). 11.2.1 Formula for New Visitors The number of new visitors entered the site that had not been previously visited the site in the last 1 or 3 months. New Visitors Unique Mac Device entered the site over defined period (1 month or 3 Months) ×...

  • Page 64: Cross Shopping

    11.3 Cross Shopping The percentage of visitor who had visited more than one site of the same company within 1 or 3 months. 11.3.1 Formula The percentage of visitor who had visited more than one site of the same company within 1 or 3 months. Total Number of MAC ID appeared in more than 1 site in a given period Percentage of ×100%...

  • Page 65: Occupancy

    11.4 Occupancy The number of people stayed inside a site at a given time. 11.4.1 Formula Occupancy × (IN (accumulative at x hour) − OUT (accumulative at x hour)) + correction factor (x hour) Hour IN (accumulative) is the summation of all IN data from the start of the operating hour to the current hour Correction_Factor is required because no counter is 100% accurate.

  • Page 66: Zone Analytics

    11.5 Zone Analytics Zone Analytics is the measure of the number of people in different zone of a site, how long they stay at the zones, and the movement of the people from one zone to the next. 11.5.1 Formula Stayed in a Zone more than 5 Wi-Fi signals, each probe has signal strength greater than X dBm within A minutes...

  • Page 67: Sales Conversion

    11.6 Sales Conversion Sales Conversion is a simple matter of dividing the number of transactions that are made within a period of time by the visitor for the store in that same time period. This result allows the manager to see a deeper insight of the store performance.

  • Page 68: Chapter 12 Other Kpis

    Chapter 12: Other KPIs 12.1 Staff and Device List Wi-Fi counting is designed to track Wi-Fi signals emitted from visitors’ personal devices. However, it requires excluding stationary Wi-Fi devices. Wi-Fi device list can be classified into 2 categories:  Stationary devices - Wi-Fi Access Points, office equipment such as printers and fax machines etc. ...

  • Page 69: Statistical Sampling

    12.2 Statistical Sampling The main function of Wi-Fi counting is to use Wi-Fi signals emitted from visitors’ smartphones to approximate the traffic flow of people within a given area. However not every person carries a smartphone, and some people may carry more than one Wi-Fi devices such as iPads.

  • Page 70: Normalisation

    12.3 Normalisation Normalisation is often used to convert the statistical data into real life numbers; for example, normalisation factor is applied to the number of Wi-Fi devices detected in order to convert it into the number of people in the area. 12.3.1 Normalisation of Wi-Fi devices with total number of people By correlating the number of people walking into the site using Video Counting and the number of Wi-Fi devices detected to have walked through the door, the counter uses the last two week’s data to build a statistical profile, and...

  • Page 71: Pre-Installation Checklist

    Before the Installer is arranged for the onsite installation, please make sure the below items have been checked. [ ] Provide Footfallcam with full installation schedule [ ] Make sure get the full IT details from Headquarter ( including IP address, server address,...

  • Page 72: Counter Checking Form

    Appendix B: Counter Checking Form Counter Checking Form also available at: http://www.footfallcam.com/Content/data/documents/Forms/FFC_Counter_Checking_Form.pdf...

  • Page 73: Verification Request Form

    FootfallCam Verification Request Form If you have installed the counter on the ceiling and set up your account in FootfallCam software, the next thing you may concern is about the counter accuracy. You may fill in the form below to request our FootfallCam verification specialist to perform the accuracy audit and report for your installed counter.

  • Page 74: Re-Verification Request Form

    If you would like our specialist to recheck the accuracy of the counter, you may kindly fill in the below form, and you may get notify once the request has been approved. Basic Information Company Name When you register the FootfallCam software account, the company ID will be generated for you and Company ID: display under your profile...

  • Page 75: Counter Replacement Guidelines

    Appendix E: Counter Replacement Guidelines...

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