Panasonic 2007-2008 Brochure & Specs page 25

Comfortable Viewing
GENTLE TO THE EYES
In a plasma TV each pixel lights up, and the lighting intensity is
adjusted according to the scene. Because of this, the images are
not overly bright even when you're watching
in a room with dim lighting, such as in a
living room in the evening. Eye fatigue is
suppressed, so both children and adults can
watch TV in comfort even when viewing for
relatively long periods of time.
Protecting the Plasma Panel
FRONT GLASS PANEL
Viera's front glass panel provides high resistance to impacts and
scratches. This is particularly important for families with small
children. The protective panel makes cleaning easier too; simply
wipe the panel with a soft cloth when necessary.
* Except for the TX-32LXD700A, TX-32LXD70A and TX-26LXD70A
Long-Life Design - 100,000 Hours of Viewing Pleasure
100,000 HOURS LONG SERVICE LIFE*
The plasma panel offers a long service life of more than 30 years,
when watched for eight hours a day. Panasonic is working to utilise
resources, by developing products that maintain high quality for a
long time.
* Only on PZ700A Series. Number of hours until the panel's brightness is reduced by half,
based on operation in the standard mode with dynamic content. Does not take into
consideration afterimages (burn-in) or malfunctions. PX70/7 Series offers a long service
life of 60,000 hours.
Making Products More Easily Recyclable
INDUSTRY FIRST LEAD-FREE TV*
The current range of Viera Plasma TVs are lead-free and contain
no mercury. Panasonic's global environmental initiatives include
the use of eco-conscious materials, manufacturing process and
facilities.
*November 2006.
Front Panel
New Deep Black Filter
Front Glass
Transparent
Electrode
Fluorescent Material
Address Electrode
The parts in green letters are now lead-free.
Panasonic Viera Plasma Panels are now lead-free.
Reducing Use of Lead by 280 Tons per Year
About 4 million plasma TVs are produced each year. While
conventional plasma display panels contain 70 grams of lead, lead-
free Viera models contain 0 grams. This could constitute a reduction
of 280 tons of lead per year.
Equivalent to
Bamboo Materials — Another Way We're Protecting the
Environment
BAMBOO FIBRE SPEAKER
Deforestation is causing serious concerns on a global scale. While
bamboo, which is a sustainable
natural resource, is not widely
utilised, it is very useful in terms
of conserving resource and
protecting the environment.
Viera's speakers feature a
diaphragm made of bamboo fibre
in place of pulp. This is a new
attempt by Panasonic to help
reduce deforestation.
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CARING FOR
PEOPLE AND THE
ENVIRONMENT
Black Stripe
Dielectric Layer
Protective Coat
Bus Electrode
Dielectric Layer
Rear Panel
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cars
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