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Summary of Contents for Polaroid 790
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Page 1: Product Introduction
Product Introduction June 1998 Customer Care Center Technical Publications 201 Burlington Road Bedford, MA 01730 TEL: 1.781.386.5309 FAX: 1.781.386.5988... -
Page 2: Table Of Contents
Film/Camera Compatibility Chart ..................6 PID Numbers ........................6 Specifications........................7 Camera and Film Modifications 700 film cassette configuration .....................8 600/779/780 film cassette configuration................9 790 Camera modified pack spring ..................10 Quick Guide to Camera Operation Marketing Strategy Launch date .........................15 Target markets ........................15 Positioning ...........................15 Competing products ......................16... -
Page 3: Purpose Of This Manual
The purpose of this manual is to introduce the Polaroid Camera 790 (DIS), which is similar in styling to the 636 restyle version, and in function to the Polaroid 2000 Camera that was introduced in China in 1996. It describes the special features of this camera and provides details about marketing strategy, product positioning, features, benefits, PIDs, and unique parts required for repairing the camera. -
Page 4: Background Information
China in 1996. The film was modified so that it would fit only in the 2000 camera. And, the camera was modified to accept both 600 and 2000 film. The new 790 camera and 700 film are basically the same as the 2000 system, except for cosmetics. -
Page 5: Product Description
790 Instant Camera New Product Manual Product Description Camera The 790 camera is the same as the 636 Close-up camera except for product name, cosmetics, and modified “China” dual pack spring. This modified spring allows the camera to accept 600, 700, 779, 780, and 788 film. -
Page 6: Film/Camera Compatibility Chart
700 Film 600/779/780/788 Film Camera 780 (DIS)* Camera 790 (DIS) Model 636 Close-up * Refer to the 780 New Product Manual PID Numbers Product 627366 Camera 790 Export (DIS) 627367 Camera 790 (DIS) LACE/Mexico 627459 DIS 700 Film General Export... -
Page 7: Specifications
790 Instant Camera New Product Manual Specifications Lens 106mm Focus zones Normal focus distance 1.2m (4 ft.) to infinity Ideal focus distance 2m (6.7 ft.) Close-up focus distance 0.6m – 1.2m (2 - 4 ft.) Scale focal length 112mm Flash range .6m - 3m (2 - 10 ft.) -
Page 8: Camera And Film Modifications
790 Instant Camera New Product Manual Camera and Film Modifications 700 film cassette configuration The illustration below shows how 700 Time Zero cassettes catch on the pack spring of 636 cameras, preventing insertion. Pack spring catch 700 film cassette stopped by pack spring... -
Page 9: 600/779/780 Film Cassette Configuration
790 Instant Camera New Product Manual 600/779/780 788 film cassette configuration The illustration below shows how plastic wedges on the 600/779/780/788 cassettes “ramp” over the front edge of the pack spring “catch” in the 636 camera, allowing full insertion of the film pack. -
Page 10: 790 Camera Modified Pack Spring
New Product Manual 790 Camera modified pack spring A new “dual” pack spring allows the new Polaroid 790 camera to accept 700 and 600/779/780/788 film cassettes. The next two illustrations show how the new pack spring configuration works with both film types. - Page 11 790 Instant Camera New Product Manual Type 600/779/780/788 cassettes bypass recessed pack spring “catch” in 790 camera...
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Page 12: Quick Guide To Camera Operation
790 Instant Camera New Product Manual Quick Guide to Camera Operation 1. Pull up the flash unit. 2. Open the film door. 3. Insert the film pack. 4. Close the film door; film cover will eject. 5. Check the picture counter. The number tells you how many photos remain in the film pack. - Page 13 790 Instant Camera New Product Manual Location of camera distance setting 6. Use the 1.2m (4ft.) setting for subjects 1.2m or more from the camera. 7. Use the close up lens for subjects between .6m (2ft.) and 1.2m (4ft.) from the camera.
- Page 14 790 Instant Camera New Product Manual 2. To photograph shiny or metallic objects, or to photograph a subject through glass, press the flash override button.
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Page 15: Marketing Strategy
18-30, with reasonable disposable income. • Secondary: Families with young children Positioning Polaroid’s most fun way to create special times with your friends and family wherever you go, whatever you do, every single day. Contemporary, spontaneous, helps you have more fun. -
Page 16: Competing Products
790 Instant Camera New Product Manual Competing products Mainly conventional 35mm cameras and films Low level Fuji integral films and cameras (mainly Asia) Very limited digital and other electronic solutions... -
Page 17: Features And Benefits
790 Instant Camera New Product Manual Features and Benefits Features: Benefits: Comfortable-to-hold handle Prevents camera damage from dropping Lightweight Portability Close up lens No auxiliary close up lens required Automatic focusing Easy to operate Built-in flash Consistent exposure Automatic film advance... -
Page 18: Unique Parts
790 Instant Camera New Product Manual Unique Parts Below is a list of parts that are unique to the Polaroid 790 camera. All other parts are the same as the 600 CL Europe camera (PID 623620). Part Part Number Color... -
Page 19: Troubleshooting
790 Instant Camera New Product Manual Troubleshooting In addition to the problems addressed in “Common Problems” on the next page, the following unique customer issues may surface. Some customers will take pictures using the close-up lens incorrectly, attempting photos as distances less than 4 feet (1.2m) without the lens; or at distances greater than 4 feet with the lens. -
Page 20: Common Problems
790 Instant Camera New Product Manual Common Problems Symptom Cause Remedy Foggy, misty pictures Breathe on lens and wipe gently with Camera lens dirty clean, soft tissue Lens surface light struck Avoid aiming camera into sun Cup hands above lens to shade from... -
Page 21: Potential Customer Questions
600, 700, 779, 780, and 788. 5) What is the camera’s focal length and lens aperture? 106mm focal length; f14.6 maximum aperture. 6) Can 700 film be used in the 636 Close-up camera? No. It can be used in 780, 790 and 2000 cameras only. -
Page 22: Warranties
790 Instant Camera New Product Manual Warranties 790 Camera Polaroid will replace defective cameras up to one year after purchase with proof of purchase. 700 Film Polaroid warranties its film products from manufacturing, packaging, and labeling defects. The warranty does not apply to outdated film and excludes all consequential damages.
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