Cadillac 1937 LaSalle VVI Information

1937 LaSalle Production
Production: 1937 marked (he high point in production o f the fourteen years that L a S a l l e automobiles were built; 32,005 automobiles
and chassis.
' w i a l Numbers: 2230001-2262005. T h e V e h i c l e (engine) serial number is " O n the crankcase just behind the left c y l i n d e r group, parallel
io the dash."
r h a s s i s Numbers: 2-(5-1 through 2 - B - 3 2 0 0 5 . L o c a t i o n o f chassis number is " T o p surface o f frame side bar, just ahead o f dash.'*
Body_Ei2J£S : "'The body style number, j o b n u m b e r and paint and trim numbers arc stamped on a plate attached to the front o f the dash under
the hood o n the left side o n L a S a l l e 3 7 - 5 0 . "
H o d v Type and Style N u m b e r s :
Series 37-50 (I 24" W h e e l b a s e ) -
5-Pass. T o u r i n g Sedan - 2 - D o o r
5-Pass. T o u r i n g Sedan - 4 - D o o r
5-Pass. T o u r i n g Sedan - 4 - D o o r , CK.D ( E x p o r t )
5-Pass. T o u r i n g Sedan Chassis ( E x p o r t )
2-Pass. Sport C o u p e
5-Pass. Convertible Sedan
2-Pass. Convertible Coupe
2-Pass. Convertible Coupe, C K D (Export)
Flower Car
124" W.B. Chassis (w/closed car cowl)
Commercial Chassis (160 3/8" W.B.)
Note: Style 5011 is listed o n numerous record sheets w i t h i n the first 7000 cars built as " L a S a l l e T o u r i n g C o u p e . " That designation is not
used in the Data B o o k , S h o p M a n u a l , sales literature o r M a s t e r Parts L i s t .
Production
Standard configuration
isher B o d i e s
37-5011
1801
Trunk, concealed spare
37-5019
21514
Trunk, concealed spare
314
64
37-5027
5801
T w o opera seats, spare under deck
37-5027
R u m b l e seat when ordered
37-5049
530
Plain back, R . H . fenderwell
37-5067
995
Rumble seat, spare under deck
24
37-5067F
6
1
Note: Included in 5067 total above
37-50
I
949
Total
31,993 (Unexplained difference of 12 units)
List Prices - F O B Detroit: (October 2 0 . 1936)
5011 2 - D o o r T o u r i n g Sedan
5019 5-Pass. T o u r i n g Sedan
5027 2-Pass. C o u p e
5049 5-Pass. C o n v e r t i b l e Sedan
5067 2-Pass. C o n v e r t i b l e C o u p e
124" W . B . C h a s s i s
160" C o m m e r c i a l Chassis
SI 105.00
SI 145.00
S 995.00
$1485.00
SI 175.00
$ 850.00
$ 925.00
Standard Color Options
B o d y and Fenders D u p o n t #
20 B l a c k 242-2101
21 A d m i r a l B l u e 2 4 2 - 5 0 5 3 4
22 R i c a r d o M a r o o n 2 4 2 - 5 2 3 8
23 Douglas Green 2 4 2 - 5 0 6 1 8
24 Peruvian G r a y 2 4 2 - 5 2 3 3 7
25 B r i a r c l i f f B l u e 2 4 2 - 5 0 8 7 8
26 Springdale Green M e t a l l i c 2 0 2 - 5 2 2 7 6
27 G o l d e n B e i g e M e t a l l i c 2 0 2 - 5 1 6 2 6
28 R o c k l e d g e G r a y 2 4 2 - 5 1 0 1 5
29 Santaupe M e t a l l i c 2 0 2 - 5 1 4 8 5
W h e e l s D u p o n t #
B l a c k (standard) 242-2101
F l a r e R e d , C l e a r w a t e r G r e e n (optional)
A d m i r a l B l u e
Flare R e d
C l e a r w a t e r G r e e n
Flare R e d
L u l l w a t e r B l u e
S p r i n g d a l e G r e e n M e t a l l i c
O r m o n d B r o w n
C l e a r w a t e r G r e e n
K a s h a n B l u e
242-50534
943549
242-50567
943549
242-50951
2 0 2 - 5 2 2 7 6
242-50589
242-50567
242-50686
Instrument Panel & G a r n i s h M o u l d i n g s
Center section - early type K a s h a B e i g e , 246-50308
Center section - later type A n d e s S a n d , 243-2007
Sides & top S h a d o w M e t a l l i c , 202-51575
Garnish M o u l d i n g s S h a d o w M e t a l l i c , 202-51575
T r i m Options
Closed Bodies:
80 Tan Bedford Cord
81 Tan Plain Broadcloth
82 Gray Bedford Cord
83 Gray Plain Broadcloth
C o n v e r t i b l e B o d i e s :
86 B l a c k Leather
87 Tan Leather
88 G r a y Leather
89 G r e e n Leather