Canon EOS 30D White Paper page 4

unusual position of being able to listen to the comments and requests of EOS camera
users and to respond with precision.
The EOS 30D retains the best of the highly acclaimed basic functions of the EOS 20D:
an 8.2 MP CMOS sensor, the DiG!C II Image Processor, 5 fps fast continuous shooting,
a multilayer LPF (low pass filter), high-precision 9-point AF, a durable magnesium alloy
body, a multi-controller and vast
system compatibility. Some changes
are shared with other EOS models,
such as the 2.5-inch LCD monitor with
a wide viewing angle, Picture Style
settings and automatic noise
reduction, while other enhancements
appear for the first time, including
the Print/Share button, extended
PictBridge functions, enhanced
auto-rotate functionality and
improvements in Canon-to-Canon
device linkage. Additional new features
such as 3.5% spot metering, a tougher and more durable shutter, increased burst rate,
more shots per battery charge, a low-speed drive mode, numerous improved shooting,
recording and playback functions and faster startup all derive, at least in part, from user
feedback.
After reviewing the feature improvements of the EOS 30D, it becomes apparent that
Canon has managed to make this new camera far more suitable for professional applications,
while at the same time maintaining its strong appeal to advanced amateurs. Whereas the
EOS 20D could reasonably have been described as the "big brother" of the Digital Rebel
XT, the EOS 30D is truly the "little brother" of its higher-priced sibling, the EOS 5D. This
makes the 30D a compelling proposition for a wide range of customers, including:
• Digital Rebel or 20D owners who want to step up to the 30D's improved features
• 5D or EOS-1 class owners looking for a professional quality backup camera
• Wedding and portrait photographers looking for exceptional image quality and
professional features in a compact, lightweight package
• Photojournalists, other professionals and anyone else looking for outstanding
performance at an affordable price
The EOS 30D has one more feature that is sure to make it even more appealing: an
introductory price of $1,399 for the body only, $100 lower than the EOS 20D's first
price, and hundreds of dollars less than its competition. Remember, too, that Canon
includes not only the battery pack and charger, strap, video and interface cables, but
also a software package of great quality, completeness and usefulness. Canon does
not expect its customers to purchase options just to make their cameras work.
1
According to NPD Intelect Market Research.
2
Source: http://www.uspto.gov
1. OVERVIEW
Exterior cover and internal construction
4