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T e c h n o l o g y
Canon's pioneering vision
Lens Know-How
Canon's heritage can be seen in every one
of the lenses it makes. Innovation is at the
forefront of our brand and we are constantly
evolving new technologies to allow optics
to be highly compact and yet still deliver
stunning optical clarity and sharpness.
Canon's range of digital compact camera
lenses share designs, materials,
manufacturing and quality testing with many
other Canon optics such as TV broadcast and
EOS EF lenses – trusted by millions of
professionals throughout the world.
Bye Bye To Blur
When shooting with the zoom extended
or in dark conditions, camera shake is
likely – increasing the possibility of blur.
Recognising this, Canon developed the
optical Image Stabilizer (IS) which uses
minute vibration gyros to detect camera
movement. Elements in the lens are then
moved to counter camera shake allowing
the camera to capture an image with
drastically reduced blur.
* Not all features are available on all cameras, please refer to Page 15.
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Pioneering Canon-developed technologies
like the optical Image Stabilizer (IS) keep
shots free from blur and the Ultrasonic Motor
(USM) aids quick and silent zooming to offer
further improvements in image quality and
response times. Add to that an extensive
range of zooms – covering everything from
24mm wide angle to 35x zoom – and it's
clear to see that Canon offers the ultimate
in flexible and powerful products.
Our optical Image Stabilizer is now effective
to 4.5 stops in the PowerShot SX30 IS so you
can shoot at approximately 4.5 shutter
speed steps slower than a camera without IS
and still get a shake free image. Dynamic IS
and Hybrid IS were pioneered to combat blur
in specific shooting conditions. Dynamic IS
assesses low-frequency vibrations, such as
walking, to produce much steadier video
footage when the photographer is in motion,
while Hybrid IS corrects linear movement
which specifically causes problems during
close-up macro shooting.
Every Canon digital camera benefits from over 70 years of optical
excellence to deliver outstanding results. Unique lens coatings,
design and precise manufacturing result in images
of the highest quality that Canon is renowned for.
Without Optical Image Stabilizer
With Optical Image Stabilizer
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