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Barco's commitment to its customers
Glenn Wastyn
Innovation
Barco's Digital Cinema business unit is
part of the larger Barco group, which is
setting the pace in the world of visualiza-
tion. Barco's market leadership spans a
wide range of segments, including cor-
porate branding, manufacturing, defense,
medical, air traffic control, sports, events
and simulation. To Scott Freidberg, the
picture is straightforward: "Barco's legacy
of innovation is the key factor in its suc-
cess and one of the decisive reasons for
selecting Barco solutions."
Glenn Wastyn confirms, "Throughout our
70-year history, our superior innovative
design and engineering have always
been a common thread, across all of
our markets. We pool our know-how
and crystallize it into pioneering visual-
ization solutions. Major investments in
research and development, account for
over 10% of our operations, and reflect
our inquiring mind and innovative spirit.
That's how we've become today's global
business leader."
Quality
"Key as innovation may be, it's not
Barco's only strength," Glenn Wastyn
continued. "Quality, too, is a strategic
priority at Barco, throughout all levels
When it comes to offering your customers the best digital cinema experi-
ence, there is no room for compromise. But why should you choose Barco's
digital cinema solutions? Glenn Wastyn, Market Director Digital Cinema
and Scott Freidberg, Vice President Digital Cinema USA, have the answer:
"Innovation, quality and market leadership."
of the organization. All of our projectors
and software applications are designed
and manufactured to the highest stan-
dards." To ensure that the quality pro-
cedures are not just hollow statements,
Barco has documented its quality process
into a Quality Manual which is regularly
subjected to a third party assessment.
"But the ultimate proof of our quality
is the feedback we get from you, our
customers," Freidberg added. "Open,
honest and constructive input helps
us to move the company to a higher
level. After all, our benchmark goal
is not only to maintain our reputation
for quality, but to continually push the
limit."
Market leadership
Glenn Wastyn and Scott Freidberg fur-
ther highlighted the added value of
Barco's market leadership. This is re-
flected not only in our groundbreaking
technology and products but also in
our R&D efforts, our customer support
and the commitment and integrity of
our staff. Glenn Wastyn: "Our reach
is international, yet we operate lo-
cally. Our sales and support reps are
dotted around the globe to provide fast
Scott Freidberg
response times and to address our
customers' local requirements."
"With every Barco product, leadership is
not simply a value-added intangible. It
hits you every time you power up your
Barco equipment — reassuring you that
your purchase decision was, and is, the
right choice," Freidberg summarized.
"When you next think of offering your
customers unparalleled visual comfort,
think Barco Digital Cinema."
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