Blogging - Motorola DROID Manual

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CHAPTER 20: Social Media and Skype
LinkedIn has grown in popularity among business
users by adding features for use beyond a simple
chart of connections. LinkedIn claims to have more
than 65 million users in 200 countries. As it has
grown in popularity, LinkedIn has added features that
go far beyond job seeking. You can network with
colleagues in user groups, add your Twitter feed, and
add applications like reading lists and document
sharing.
Android doesn't sport an official LinkedIn app at the
time of this book's publication, and there are only a
couple of third-party choices. Linked, by JUPE, is
shown to the right. Linked is an ad-sponsored app
that offers basic status updates and reading, allows
you to see your contacts, and allows you to search
and send contact requests.

Blogging

Blogs – short for weblogs – started out as a series of manually maintained updates with
no ability to comment. However, today blogs are a thriving, interactive format used
worldwide. Many businesses use blogs to keep customers informed about their
products, issue press releases, or just put a human face on their company. Freelancers
often keep blogs as a way to promote themselves. In some cases, the blog itself has
become the business, with advertising and market tie-ins generating enough revenue for
the blogger to quit his day job.
Blogs are generally intended to be public and visible, so it's vital that you and your boss
be clear on your intentions when it comes to corporate blogging. If you maintain a
personal blog, it should go without saying that you need to be careful what you say
about your boss or customers, even when blogging under a pseudonym.
The standard format for most blogs is that the newest entry goes at the top, with older
entries following it. The blog page itself uses either the RSS or Atom format for blog
aggregation to make it easier for viewers to read the blog or find new updates without
having to visit the blog itself. Feeds can be full, partial, or headline only. While full feeds
are certainly the most convenient for readers, they also make it easier for content thieves
to steal blog entries and claim them as their own.