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Sony Spring 2007 Brochure & Specs page 3

Sony digital camera brochure

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you really want.
The new face of photography: Sony Face Detection.
Have you ever seen pictures with the faces bleached out because
the flash was too strong? Or blurry faces because the camera didn't
know where to focus? Or faces too dark because light was coming
from behind? Sony's supremely powerful BIONZ
used in the award-winning a100 digital SLR – solves these problems
automatically. A BIONZ function called Face Detection identifies the
faces in your scene and adjusts focus, exposure, white balance and
flash. The result? Great pictures, every time!
WITHOUT FACE DETECTION
Sony solves common exposure, focus, flash and white balance problems with Face Detection
technology. (Sample photos for illustration purposes.)
Perfecting your pictures.
Even after you take the shot, Sony's BIONZ processor
continues to make it better. A BIONZ function
called Dynamic Range Optimizer (DRO) corrects
"blown out" highlights and "crushed" blacks with
beautifully exposed images. And Red-Eye Correction
automatically detects and fixes the ghoulish red eyes that can mar
flash photography.
Make your memories even more memorable.
For an added touch of drama or fun, you can use the BIONZ
processor for in-camera retouching. With Soft Edge, Cross, Partial
Color and Fish-Eye filters, ordinary pictures become extraordinary.
processor – originally
M
WITH FACE DETECTION

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