Samsung SyncMaster 275TPLUS Quick Manual page 40

Though the OSD adjustment lock function is activated, you can still adjust
the brightness and contrast, and adjust MagicBright (
button.
MagicBright™
Menu
PC/DVI(PC) : MagicBright™
MagicBright™ is a new feature providing the optimum viewing
environment depending on the contents of the image you are
watching.
Then press the button again to circle through available
preconfigured modes.
(Custom → Text → Internet → Game → Sports → Movie →
MagicBright™
/Mode Dynamic CR )
AV/S-Video/Component/HDMI : Picture mode
The Monitor has four automatic picture settings that are
preset at the factory. Then press the button again to circle
through available preconfigured modes.
( Dynamic → Standard → Movie → Custom )
Brightness
Description
) using the Direct
Play/Stop
MagicBright™
Mode