Product Name; Marketing Objective; Applications; Selling Points - Hitachi E 43 Service Manual

1. PRODUCT NAME

Hitachi Generator, Models E 43, E 60 and E 71

2. MARKETING OBJECTIVE

A series of generators, Models E 43, E 60 and E 71 will be put on the North American market in order to introduce
our new engine tools on overseas markets. The maximum output of these generators is shown in the following
table.
All of these Models E 43, E 60 and E 71 comply with EPA (U.S. Environmental Protection Agency) and CARB (the
California Air Resources Board) emissions regulations. Please promote the sales of these Models E 43, E 60 and
E 71.

3. APPLICATIONS

Power source of electric appliances and tools

4. SELLING POINTS

[Representative model: E 60]
Equipped with Honda's tried-
and-true OHV GX engine
E 43: 5.9 kW (8 HP)
E 60: 8.1 kW (11 HP)
E 71: 9.6 kW (13 HP)

4-1. Selling Points Descriptions

(1) Innovated design
Each of the Models E 43, E 60 and E 71 is of a powerful and innovated design.
(2) Equipped with Honda's tried-and-true OHV GX engine
Each of the Models E 43, E 60 and E 71 is equipped with Honda's tried-and-true OHV GX engine that is well
reputed in the North American market.
Model E 43: The maximum output of the engine is 5.9 kW (8 HP)/3600 min
Model E 60: The maximum output of the engine is 8.1 kW (11 HP)/3600 min
Model E 71: The maximum output of the engine is 9.6 kW (13 HP)/3600 min
(3) Maintenance free, brushless alternator for increased durability
Model Max. output
4300 VA
E 43
E 60 6000 VA
E 71
7100 VA
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Innovated design
Maintenance free, brushless
alternator for increased durability
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