Ford Focus 2012 Owner's Manual
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S Content
Engine, 2.0L Duratec DOHC I-4
Packages
Steering, Rack-and-Pinion
Active Nibble Control
Suspension, European-inspired
Control-blade Multilink Rear
Transmissions
5-speed Manual
Active Park Assist
Airbags
Crash Test Ratings
May 2011
2
2
2
3
4
4
4
5
6
Audio/Entertainment/Navigation
7
HD Radio
8
SiriusXM Travel Link Services
Single-CD/MP3 Player
13
16
14
10
10
10
9
11
10
Packages
13
16
16
16
9
15
15
15
SYNC with MyFord and SYNC with MyFord Touch
15
8" Center Stack LCD Screen
14
14
16
11
11, 12, 13
20
17
19
19
19
22
21
17
Packages
20
22
23
20
21
20
20
22
21
18
20
21
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
/iTunes
Tagging
TM
®
®
®
®
21
22
18
18
18
17
17
18
32
33
31
32
31
29
28
26
26
29
28
30
30
30
30
30
30
30
28, 29
27
25
24
24
24
24
24
35
35
34
35
37
37
36
37
37
37
38
39, 40
41, 42
43
44
45, 46
1

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Summary of Contents for Ford Focus 2012

  • Page 1: Table Of Contents

    Safety/Security 24-Hour Roadside Assistance Active Park Assist Intelligent Oil-Life Monitor AdvanceTrac Electronic Stability Control Airbags Quality/NVH All-new Ford Next Generation Technology Warranty Information First- and Second-row Side Curtain Airbags Design/Styling Front-seat Side Ambient Interior Lighting Anti-theft Systems Interior Key Design Elements Automatic Headlamps with Wiper Activation “Kinetic”...
  • Page 2: What's Important

    2012 Focus What’s Important Key Messages • The all-new 2012 Focus is the “C-segment” vehicle in the evolving Ford lineup • Focus will offer a four-door sedan and a five-door hatchback in a variety of trim levels, including an all-new Titanium model • New 2.0L DOHC I-4 engine with direct injection and Twin independent Variable Cam Timing (Ti-VCT) for an excellent balance of performance and fuel efficiency • New PowerShift 6-speed automatic transmission with SelectShift capability • European-inspired suspension has been tuned for agility and precision, rewarding the driver with a connected-to-the-road feel • All-new “kinetic” exterior design is toned and athletic, conveying a sense of motion even when still • Focus offers an impressive array of smart technology typically found on larger, more premium vehicles, providing drivers a totally connected driving experience Key Features Overview All-new kinetic design Torque Vectoring Control (p.
  • Page 3: Key Features

    Focus 2012 What’s Important Key Features 2012 Model Lineup Comfort/Convenience • S Sedan • Active park assist • SE Sedan and Hatchback • Dual-zone Electronic Automatic Temperature Control • SEL Sedan and Hatchback • Easy Fuel capless fuel filler • All-new Titanium Sedan and Hatchback • Forward and Reverse Sensing Systems capability with iTunes tagging • HD Radio Performance/Handling ® • Integrated blind spot exterior mirrors • Duratec 2.0L DOHC I-4 with Ti-VCT and Gasoline Direct Injection • Intelligent 3-blink turn signal – PZEV emissions availability • Intelligent Access with push-button start • 5-speed manual transmission • Media Hub...
  • Page 4: Focus Industry-Exclusives

    The Ford Car Lineup With the launch of the 2011 Fiesta, the all-new Focus no longer fits into the “entry level” position in the Ford car lineup. The Ford showroom is evolving and growing, and each of the models has a distinct place, appealing to different buyer needs. Demand for C-segment vehicles is coming, in part, from a trend called “rightsizing.” This...
  • Page 5: Model Lineup

    Focus 2012 Model Lineup Model Lineup Pages The Model Lineup Pages are based on the Dealer Ordering Guide and are designed to show key features/ standard equipment on each model as well as Equipment Group content. As you move through the model lineup, each model adds to or upgrades the equipment of the preceding model, except where additions/ exemptions are noted.
  • Page 6: Se Content

    2012 Focus Model Lineup SE — Includes all S content, plus: SE EquipmENt groupS/optioNS Equipment groups Equipment group 200A Equipment group 202A • Includes SE standard equipment • MyFord & SYNC Package – SYNC with MyFord Equipment group 201A Performance/Handling – Rear auxiliary 12-volt powerpoint • Convenience Package • Tires — P215/55R16 – Premium single-CD player with MP3 capability –...
  • Page 7: Sel Content

    Focus 2012 Model Lineup SEL — Includes all SE content, plus: SEL EquipmENt groupS/optioNS Equipment groups Equipment group 300A Equipment group 302A • Includes SEL standard equipment • SEL Premium Package – 6-way power driver seat with manual lumbar Equipment group 301A – Electrochromic auto-dimming inside • MyFord Touch and Sony Package Performance/Handling rearview mirror – Sony premium 10-speaker sound system • Active grille shutter system ®...
  • Page 8: Titanium Content

    • Wheels — 17" Sport painted aluminum (1) Ford does not recommend using summer tires when temperatures drop to approximately 40°F or below (depending on tire wear and environmental conditions) or in snow/ice conditions. If the vehicle must be driven in these conditions, Ford recommends using all-season or snow tires.
  • Page 9: Performance/Handling

    NH, NV, OH, WV • Timing chain, instead of a belt, helps improve durability • Meets zero fuel-based emissions standards by • Piston-cooling jets demonstrating zero fuel-based evaporative emissions • Deep sump oil pan • Ford covers the emissions performance of its California-emissions-certified PZEVs registered in • Optimized spray pattern and piston dome design for maximum fuel economy CA, CT, MA, ME, NJ, NY, RI and VT with a 15-year or 150,000-mile (whichever occurs first) limited • Special low-friction coating on piston skirt...
  • Page 10: Aggressive Deceleration Fuel Shut-Off (Adfso)

    2012 Focus Performance/Handling Engine Technologies Twin independent Variable Cam Timing Gasoline Direct Injection (Ti-VCT) • New feature to Focus for 2012 • Allows the camshafts to operate both the intake and • Direct injection is a key technology behind the exhaust valves at different times in the combustion performance capability and fuel efficiency of the cycle, based on speed and load 2.0L Duratec I-4 engine • Adjusts cam timing to provide optimum performance • Fuel is injected directly into the combustion chamber and fuel economy of each cylinder by solenoid-controlled high-pressure...
  • Page 11: Smart Regen Charging

    Focus 2012 Performance/Handling Engine Technologies cont’d ENGINEERING INSIGHT Smart Regen Charging What Smart Regen Charging Is How It Works Key Benefit • An all-new feature on the 2.0 • Smart Regen Charging increases alternator • Helps the engine I-4 engine that helps improve output when the vehicle is braking or consume less fuel fuel efficiency decelerating, converting the moving (kinetic) energy into electric energy • A regenerative electrical charging system that optimally...
  • Page 12: Powershift 6-Speed Automatic

    2012 Focus Performance/Handling PowerShift 6-speed Automatic Transmission cont’d Electromechanical System Features Hill Start Assist • Two internal transmission gearsets divide the • Helps keep the vehicle from rolling backward, making ratios in half, with odd gears on one gearset it easier to pull away when on a slope or hill with a and even gears on the other grade of 5 degrees or more • Motor-controlled gear actuation determines –...
  • Page 13: Active Grille Shutter

    Focus 2012 Performance/Handling PowerShift 6-speed Automatic Transmission cont’d SelectShift Capability Low-maintenance Features • Standard on SEL and Titanium models, included with • Transmission is sealed for life, requiring no Automatic Transmission on SE Sport Package transmission fluid checking or changes • Engaged by moving the shifter to the Sport (S) position • No transmission oil cooler lines, reducing potential • Allows driver to change gears, up or down, without for leaks using a clutch, by using a switch on the shifter handle • Dual clutch design is engineered to last for 10 years • Driver manually upshifts the transmission by pushing or 150,000 miles under normal driving conditions...
  • Page 14: Chassis Overview

    2012 Focus Performance/Handling Chassis Chassis Overview European-inspired Independent MacPherson Strut Front Suspension • The 2012 Focus chassis is all new 2012 Enhancements • Key 2012 developments include Torque Vectoring Control, improved steering feel and response, improved • Lightweight forged aluminum lower control arms ride and handling characteristics and improved NVH • Hollow front stabilizer bar is lightweight (Noise, Vibration and Harshness) characteristics • Track is 2.6" wider than previous model • Reduced suspension component weight, compared • Front stabilizer bar mounting helps improve chassis to previous model...
  • Page 15: Drift Control

    Focus 2012 Performance/Handling Chassis cont’d European-inspired Control Blade Multilink Electric Power-Assisted Steering (EPAS) with Independent Rear Suspension Drift Control and Active Nibble Control 2012 Enhancements • EPAS is a sophisticated electric speed-sensitive assist for the rack-and-pinion steering system • Track is 2.3" wider than previous model – Offers light, responsive steering around town and • Suspension bushings help improve NVH for parking performance while maintaining excellent ride and handling characteristics –...
  • Page 16: Brakes

    (1) Ford does not recommend using summer tires when temperatures drop to approximately 40°F or below (depending on tire wear and environmental conditions) or in snow/ice conditions. If the vehicle must be driven in these conditions, Ford recommends using all-season or snow tires.
  • Page 17: Safety/Security

    Focus 2012 Safety/Security Key Messages • Strong body structure, with extensive use of ultra-high-strength boron steel, helps protect occupants in a collision • Ford Trinity front crash structure and SPACE (Side Protection And Cabin Enhancement) Architecture help manage crash energy intrusion into the passenger compartment • 2012 Focus pioneers all-new Ford next-generation airbag technology • AdvanceTrac electronic stability control is standard on all models • New driver-assistance technology includes active park assist, Rear View Camera, rain-sensing windshield wipers and Reverse Sensing System • 2012 Focus has not been crash tested by NHTSA, so stay tuned to www.safercar.gov for the latest information Accident Avoidance AdvanceTrac Electronic Stability Control Brake Assist • Helps the driver maintain vehicle control in adverse...
  • Page 18: Personal Safety System

    Personal Safety System – “Shotgun” rails designed to transfer impact forces The Ford Personal Safety System tailors airbag usage to the roof structure to the severity of the crash, driver and passenger – Decoupling engine cradle to help prevent intrusion safety belt use, driver’s-seat position and passenger...
  • Page 19: All-New Ford Next Generation Technology

    • These next-generation features will roll out to other Ford vehicles in the future Front-seat Side Airbags • Vented side airbag technology is a new feature to Focus for 2012 – Vented structure tailors airbag deployment – Airbag deployment is determined according to occupant body size, shape and position • Help protect front-seat occupants in certain...
  • Page 20: Child Safety Locks, Rear-Door

    2012 Focus Safety/Security Child Safety LATCH (Lower Anchors and Tethers for Rear-door Child Safety Locks CHildren) System • Prevent rear-seat occupants from opening the doors • Consists of a top tether anchor point and two from the inside rigid bars located where the seat cushion meets Emergency Trunk Release the seatback • Allows a person accidentally locked in the trunk • All rear seats offer LATCH provisions to escape • LATCH-compatible child safety seat attaches to the • Features a “glow-in-the-dark” release handle lower anchor points by means of flexible tethers or rigid latch bars • Sedan models only • LATCH assists in providing a secure attachment...
  • Page 21: Automatic Headlamps With Wiper Activation

    Focus 2012 Safety/Security Driver Assistance Technologies cont’d Automatic Headlamps with Wiper Activation Forward Sensing System • New feature to Focus for 2012 • New feature to Focus for 2012 • On Focus models with automatic headlamps • Included in the Parking Technology Package on SEL and Titanium • Automatically activates the headlamps and taillamps if the wipers are being used — helping the driver see • Alerts the driver with an audible tone to certain objects and the vehicle be seen in inclement weather – Will warn of objects approximately 2 feet directly in • When the headlamp switch is in auto position front of the vehicle and the front wipers are activated in any mode...
  • Page 22: Anti-Theft Systems

    2012 Focus Safety/Security Personal Security MyKey SOS Post-Crash Alert System • Industry-exclusive feature • Activates the hazard flashers and sounds the horn after a crash where the airbags deploy • Allows owners to program a “key limit” to certain vehicle functions to help promote safe driving habits • Sounding the horn and flashing the hazards makes • Default restrictions include: the vehicle easier to locate if the accident happens off the roadway –...
  • Page 23: Nhtsa

    What You Need To Know What You Need To Do • 2012 Focus has not been crash-tested by NHTSA • Confidently communicate to the customer that Ford vehicle safety has not lessened or changed — Ford • The National Highway Traffic Safety Administration vehicles are just as safe as they were prior to the (NHTSA) New Car Assessment Program (NCAP) crash changes in NHTSA testing...
  • Page 24: Comfort/Convenience

    5-way Control Pads cont’d MyFord Touch • Left/right arrow buttons navigate through the menu horizontally • New feature to Focus for 2012 • The OK button is used to select the highlighted • Industry-exclusive feature option or to confirm a choice/message displayed • My Ford is standard on SEL and available on SE on the screen • MyFord Touch standard on Titanium and available on SEL MyFord Touch Key Features • See page 27 for SYNC features • System includes all of the features found in MyFord • Instrument cluster LCD screen MyFord Key Features • Left control pad is mapped to the instrument...
  • Page 25 2012 Focus Comfort/Convenience Signature Technologies cont’d SYNC with MyFord Touch SYNC with MyFord Touch 8" Center Stack LCD Screen 8" Center Stack LCD Screen cont’d Four Color-coded Corners Smart Corners Home Screen • Located in the four corners of all home screens • This is the factory-programmed home screen • Provide instant access to phone, navigation, audio • Screen is divided into four quadrants with the most and climate control status and functionality popular functions displayed in each quadrant • Organize the four primary functional areas of MyFord • Quadrants are organized by phone, audio, navigation Touch into each corner and climate information –...
  • Page 26: Intelligent 3-Blink Turn Signal

    2012 Focus Comfort/Convenience Signature Technologies cont’d A CLOSER LOOK: MyFord and MyFord Touch Feature Comparison Feature MyFord MyFord Touch Dual 5-way control pads on the steering wheel — ✔ 5-way control pad on the steering wheel — ✔ Instrument cluster LCD screen — 4.2" LCD color screen ✔ ✔ Center stack screen — 4.2" LCD color screen —...
  • Page 27: Sync Technology

    2012 Focus Comfort/Convenience SYNC Technology Key Features SYNC “Push-to-talk” Button • Fully integrated, voice-activated in-vehicle • Located on the lower right portion of the communications and entertainment system for steering wheel Bluetooth -enabled mobile phones ®(1) • Pulling the “push-to-talk” switch activates the • Voice-activated hands-free calling voice recognition mode of SYNC • Voice-activated control of most MP3-style SYNC Microphone media players • SYNC microphone, located in headliner, close to the • traffic, Directions and information Services driver, is designed to better recognize voice commands –...
  • Page 28: Easy Fuel Capless Fuel Filler

    To avoid any confusion or unnecessary repair visits, review these features with your customers: • Lock/unlock functions work the same as traditional Ford key fobs • To activate the panic alarm, press and hold the button for 1.5 seconds or longer • To use the “car finder” feature, push the Lock button twice in 3 seconds; horn will chirp and the...
  • Page 29: Door Locks, Autolock/Autounlock

    Focus 2012 Comfort/Convenience Seating cont’d 60/40 Split-fold-flat Rear Seatbacks Manual Driver Seat Height Adjustment • Provide a choice of maximum passenger or cargo- • Allows the driver seat to be adjusted up or down carrying flexibility with a handle located on the left side of the seat • One seatback can be folded flat to accommodate – Pull up on the handle to raise the seat up longer items while still providing a rear seating –...
  • Page 30: Convenience Package

    2012 Focus Comfort/Convenience Interior Packages Interior Protection Package MyFord and SYNC Package • All-weather floor mats • MyFord driver-connect technology • Reversible premium carpeted trunk/cargo area mat • SYNC with water-resistant underside • Rear auxiliary 12-volt powerpoint • Available on SE and SEL • Single-CD player with MP3 capability and 6 speakers • Included in Equipment Groups 202A and 203A Interior Style Package — Tuscany Red on SE • Black/Red two-tone leather-trimmed seats with matching door trim inserts and floor console MyFord Touch and Sony Package ®...
  • Page 31: Sony ® Premium Single-Cd/Mp3 Player

    Focus 2012 Comfort/Convenience Audio Single-CD/MP3 Player Sony Premium Sound Single-CD/MP3 Player ®(1) • 80 watts of peak power Includes or replaces features of single-CD/MP3 capability plus: • 4 speakers • 355 watts of peak power • Auxiliary audio input jack located in glove box • HD Radio capability • Speed Compensated Volume (SCV) • 10 speakers including a subwoofer – Compensates for changing ambient noise levels by • Occupancy Setting allows one of two vehicle adjusting the volume of the radio according to the acoustic settings to be chosen: All or Driver vehicle’s speed signal...
  • Page 32: Siriusxm Satellite Radio

    2012 Focus Comfort/Convenience Audio/Entertainment HD Radio iTunes Tagging What It Is • New to Focus for 2012 • New to Focus for 2012 • iTunes tagging capability is included with HD Radio functionality on the Sony audio system ® • HD Radio Technology is local AM and FM stations, now broadcasting in digital • Pushing the TAG button on the MyFord Touch 8" LCD screen while listening to HD Radio allows customers • HD Radio offers new, extra local FM channels, to store song information in the radio memory crystal-clear sound, more music, news and sports —...
  • Page 33: Navigation System, Voice-Activated With Siriusxm Traffic And

    Focus 2012 Comfort/Convenience Entertainment/Navigation Voice-activated Navigation System with SiriusXM SiriusXM Traffic and SiriusXM Travel Link Services Traffic and SiriusXM Travel Link Services • 6-month complimentary subscription subject to • New to Focus for 2012 geographic location and availability included with Navigation system • Voice activation recognizes certain voice commands • Traffic info to operate the system hands-free • 8" LCD touch screen in the center stack operates – Provides incident, speed and flow information navigation and audio functions for 80 major cities in the continental U.S.
  • Page 34: Quality/Reliability/Durability

    2012 Focus Quality/Reliability/Durability Key Messages • NVH (Noise, Vibration and Harshness) enhancements help lower road and wind noise • Easy maintenance with a new oil change interval up to 1 year or 10,000 miles, a well-designed engine bay and 100,000-mile spark plug maintenance interval under normal driving conditions • Environmentally friendly Duratec engines meet more stringent Federal and California emissions standards • Intelligent Oil Life Monitor tracks oil life for up to 10,000 miles between changes Quality/NVH Powertrain Noise Squeak and Rattle Elimination • Sound-absorbing undershield, instead of plastic, • Digital prototyping tools helped engineers ensure helps lower interior powertrain noise tight gaps and precise fits of the interior trim, helping reduce interior noise levels • Engine bulkhead insulation material helps reduce powertrain noise...
  • Page 35: 24-Hour Roadside Assistance

    Focus 2012 Quality/Reliability/Durability Reliability Easy Maintenance Powertrain Limited Warranty • Long-life Duratec engine components, such • Powertrain Limited Warranty for Ford vehicles is as the chain-driven dual camshafts, offer 5 years or 60,000 miles, whichever comes first outstanding durability • That’s an additional 2 years/24,000 miles of • Spark plugs are rated for 100,000 miles under coverage for components such as the engine, normal driving conditions...
  • Page 36: Design/Styling

    • Modern, global interpretation of the large, three- opening trapezoidal lower grille • Body-color rear spoiler • Small upper grille delivers a sporty surround to the – Decklid-mounted for certain Sedan models prominent Ford oval – Roof-mounted for Hatchback models • Slim, swept-back headlamp design • Taillamp design is distinctive between models • Integrated round front fog lamps on SE, SEL – Wraparound design offers a sporty appearance...
  • Page 37: Ambient Interior Lighting

    Focus 2012 Design/Styling Interior Key Design Elements Interior Style Package — Tuscany Red • Cockpit design wraps around the driver • Black/Red two-tone leather-trimmed seats with matching door trim inserts and floor console • Upper instrument panel is a molded soft-touch armrest lid design with few visible gaps • Coordinated Red steering wheel trim • Stylish central air vents enhance the kinetic design • Premium floor mats • Center stack includes a 4.2" LCD display, and ergonomically placed controls for the audio and • Rear seat armrest climate control systems • Rear 60/40 split-fold-flat seatbacks (SE sedan)
  • Page 38: Model Distinctions

    2012 Focus Design/Styling Model Distinctions Exterior Exterior • Beltline molding — chrome • Door handles — black • Door handles — body-color • Grille • Fog lamps — round with chrome trim – Lower black • Lower grille — Piano Black – Upper black with chrome trim • Mirror caps — body-color • Headlamps — quad-beam halogen • Moldings, rocker — black • Mirror caps — black • Spoiler, rear liftgate-mounted — body-color (5-door) • Wheels — 16" aluminum • Moldings, rocker — black • Wheels — 15" steel with covers Interior • Ambient interior lighting Interior • Center console with armrest • Center console...
  • Page 39: Wheels

    Focus 2012 Wheels Standard Wheels Wheel Titanium 15" Steel with Silver Standard — — — Painted Cover 16" Steel with Silver — Standard — — Painted Cover 16" Painted Aluminum — — Standard — 17" Sport Painted — — — Standard Aluminum —...
  • Page 40 2012 Focus Wheels Optional Wheels Wheel Titanium 16" Steel with Silver — Included — — Painted Cover with SFE Package 16" Painted Aluminum — Included — — with SE Sport Package 16" Machined Face — Available — — Aluminum with with Sport Painted Pockets Package 17"...
  • Page 41: Color And Trim

    Focus 2012 Color and Trim Color and Trim Availability Model SE Sport Titanium Cloth/ Leather- Material Cloth Cloth Cloth Cloth/Leather-trimmed trimmed Charcoal Charcoal Medium Charcoal Charcoal Medium Charcoal Color Black Black Lt. Stone Black Black Stone Black Seat Charcoal Charcoal Medium Charcoal Charcoal Medium Charcoal Insert...
  • Page 42: Interior Trim

    Focus 2012 Color and Trim Availability/ Interior Trim Color and Trim Availability cont’d Style Interior Style Interior Style SE Sport Titanium Leather- Material trimmed Leather-trimmed Leather-trimmed Color Tuscany Red Tuscany Red Arctic White Tuscany Red Arctic White Seat Insert Charcoal Black Charcoal Black Arctic White Charcoal Black Arctic White Seat Bolster...
  • Page 43: Instrument Cluster

    2012 Focus Instrument Cluster Instrument Cluster 1. Tachometer 9. Anti-lock Braking System 16. Fuel filler door location indicator readiness indicator/warning light 2. Airbag readiness indicator/ 17. Fuel gauge warning light 10. AdvanceTrac/Traction Control 18. Fasten safety belt warning light active indicator light 3.
  • Page 44: Key Product Specifications

    2012 Focus Key Product Specifications Model 4-door 5-door Front Suspension Wheelbase 104.3 104.3 Type Independent MacPherson struts with Length 178.5 171.6 Reverse-L lower control arms Height 57.7 57.7 Springs Coil Width (with/without mirrors) 80.5/71.8 80.5/71.8 Shock Absorbers Integral strut, gas-charged hydraulic Track (Front/Rear) 61.2/60.4 61.2/60.4...
  • Page 45 • Soft-sided Cargo – Ski Carrier Organizers — Folding • Splash Guards — Flat • Soft-sided Cooler Bag • Splash Guards — Molded Selling Ford Custom Accessories • Enroll your dealership in eCommerce and sell 24/7 • Offer Ford Custom Accessories to every customer • Most new vehicle owners want to personalize their ride • Add Ford Custom Accessories into the deal for just a few dollars more • Use the online “Accessorizer” to show customers how their vehicle will look • Only you can offer Ford Custom Accessories covered by the Ford New Vehicle Limited Warranty (1) Ford licensed accessory. accessories.ford.com esourcebook.dealerconnection.com Revised August 2011 RE&T: 2012 Source Book...
  • Page 46: Accessories 24/7

    All-new Custom Accessories Consumer Magazine/Catalog Review the consumer catalogs with your customers to show them the wide variety of Ford Custom Accessories available for their vehicle. The current consumer catalogs are available in limited quantities at the Dealer e-Store (ABT-4360). The latest version highlights F-Series, the best-selling truck in the U.S. for the past 34 years, and includes feature...

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